An Overview Of Airport Advertising In India - Advertising |
Posted: March 10, 2020 |
Ambient ads appear on store floors, at gas pumps, in washroom stalls, on elevator walls, park benches, telephones, fruit and even pressed into the sand on beaches. Interactive and vibrant in nature, these digital tools enhance the look and feel of airport ads. Let us take a look at these 2 pillars of OOH India. OOH India or Outdoor Advertising in India has been the preferred mode of advertising for a long time now. And airport advertising provides umpteen solutions for display sites. Traditionally, the process of changing the display is a process which requires much resource. A digitized OOH can be a much stronger step in that direction. OOH Advertising Agencies in India are eagerly expecting the upgrade of the OOH Display Boards at a much larger scale. While OOH Hoardings, Wall Mounts, etc., have always been one of the top devices of commanding the attention of the audience, digitization will allow for direct interaction between the audience and the brand display. There is seldom any Display Board that he does not read or any part of the airport, at which he does not gawk. A FICCI-KPMG report places the growth rate of OOH in India at 6% in 2013 while same figures read 38.70% for digital advertising. Even though the medium had gone through a struggling period in the initial years, it is beginning to attract a host of advertisers as seen in the period between December 2013 and January 2014. The initial struggle happened primarily as the medium was overhyped. Marketers are also pressed to find even more innovative ways to cut through the "ad clutter" or "ad fatigue" of modern life. Indian OOH needs to soon incorporate complete digitization if it wants to continue impressing foreign audiences even in the future. Looking at the above top platforms, it is obvious that the Indian audience has not lost its affinity for the traditional mediums while embracing the latest digitalized versions. Another fact, which validates the urgency of this required upgrade, is that the young audiences are increasingly becoming attracted to the mediums which use the latest technology. This kind of advertising will make it easier to reach consumers by making use of things that they see daily. Brands which already use the medium of Airport Advertising in India already know of the prominence of the above 9 platforms. They have always remained popular platforms for promotional campaigns. Some of the strongest reasons which make the digitization of OOH a must in the present hour have been discussed in this article. These put a smile on the lips of the travelers and most make a beeline towards the duty free shops. Fast approvals for such changes would put the process of digitization on the fast track. The nation was soon put on the world map of digital advertising, providing the latest services in the field. Top brands from all sectors of the industry enthusiastically launch their products and services from the high-valued sites of the Indian airports and Delhi metro stations. The consumers here have now grown accustomed to clicking on the web banners in order to land at the pages offering purchase or key specifications of the products or services. 77% of the air travelers are SEC AB males and 87% are in the age group of 25-55, including key decision makers of companies from across the world. A key decision maker of a company, traveling on the prospect of a new deal is always high on enthusiasm. Owing to the high dwell time at the airports, the various displays like Scrollers, Gantries, Translites, etc., have ample time to effectively pass on the strategized message to the audience. There can be no better time to impress him than when he is thinking of new alliances. However, it is high time that OOH India takes notice of the technological upgrades that are taking place in the world of communication and reacts swiftly to it. He has a high standard of living and a high happiness quotient. Due to the large size of the airport, innovative and High Impact Sites are possible in the Kolkata Airport. Thus, it is not just any audience before which your brand gets recognition, but an audience that has a high potential in being able to aid your brand's growth. The booming growth rate of the aviation sector is also one of the reasons that has made airport advertising an effective channel of brand communication for a wide range of brand owners and advertisers. It has become the largest investment sector in the world of advertising. However, without improper knowledge about the right outdoor advertising method and approach, the entire promotion campaign may probably ruin. It has since then, sprung right back into action. A digitized OOH Campaign can be connected to the personalized devices, of the audiences, like mobile phones, laptops, etc. This enables the brand to impart urgency of action with action messages. It's all about providing some sunshine to your brand simultaneously attracting the passing-attention of its customers. Through an outdoor ad campaign, you are making your brand message accessible to those potential customers who move out of their homes (for any purpose).
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