Basics Of Outdoor Advertising - The Growing Trend Of Ooh Advertising In India - Advertising |
Posted: March 10, 2020 |
Thus, it is not just any audience before which your brand gets recognition, but an audience that has a high potential in being able to aid your brand's growth. These get noticed by tons of passengers at the same time because they provide important information for different public conveniences like Departures, Arrivals, Way Out, Transfers, Gates, Immigration, Terminals, Food and Beverages, Book Stalls, Security checks etc. Advertising in airports deserves investment from all the sections of industries as it creates, enhances and maintains high appeal of the brand. Hyderabad Airport Advertising is also a fast growing avenue of brand promotion through outdoor media. The airport boasts of 10.3 million annual air travelers, growing at the rate of 7%. There are only a few other Advertising Mediums in India that can target such a number from one place. An advertising campaign can be launched through multiple outdoor media. One more major benefit of high-tech tools and techniques of OOH is that advertisers can save a great amount of time, money and effort. Though it is true that Product Displays did happen before this time, it was for items much smaller than a vehicle. With the advent of the mall culture, advertising took the dual role of combining Product Displays and Point of Sales. With the introduction of various practices of outdoor dvertising such as airport advertising, mall advertising, metro advertising etc, outdoor advertising has gained a rich impetus amongst the other modes of brand promotion. Moreover in this medium of advertising, every spot is chosen with a clear objective to get noticed by maximum audience repeatedly at the same place. To begin with, the airports are a clear demarcation of the affluent audiences and the key decision makers in several influential organizations. Airport Advertising in India has some clear advantages on the other branding platforms. Airport Advertising at the Goa International Airport is one of most popular mediums of advertising for leading brands in India. Throughout the years, it has remained one of the most beneficial sites for Advertising, for various brands. chi phi quang cao o sân bay And airport advertising provides umpteen solutions for display sites. Which offers flexible range of media opportunities, ranging from long-term and short-term indoor and outdoor advertising panels, airport ads exclusively provide the brand message to customers through a highly interactive media. Though budget is a concern to launch an outdoor ad through multiple-media, it is beneficial for the advertiser to promote his brand through maximum number of outdoor devices. With the latest technological innovations, the future of airport advertising looks brighter than before and it won't be long until every outdoor advertiser switches to airport advertising as one of the effective avenues for brand promotion or advertising and marketing. He said, "Today is a small beginning, but I stand committed to making it count in the world of Airport Advertising by consistently finding new ways to enhance value for both my advertiser and the contracting airport authorities". Needless to mention the non-stop discovery of various other tools and avenues of advertising by experts, the future of outdoor and home based advertising seems lucrative and promising. Airport ads are usually deployed through premium tools of Advertising and Marketing, usually out of home tools, thus attracting the passing attention of customers with its flashy and glitzy look. In the past few years, airport advertising has become an important tool of brand identification and establishment. Along its stupendous time in India, Airport Advertising created quite a few trends in the era of modern advertising. The Media Ant provides best rates for all advertising options at the airport. In recent times, as the lowering of air fare introduced even the upper middle class into the fold of airport audiences, a larger width of brands became associated with the medium. With earlier check-in times, airport advertising pays off like never before! With the increase in airline passengers and airport traffic number interesting airline advertising options have come up. Experts consider placing their outdoor ads at roadsides, traffic points, highways, buses (for moving ads) etc. Airports, metro stations, shopping malls etc are latest discovered avenues where advertisers launch their promotion campaign. Airports are usually considered as the best among the transport media so outdoor advertisers can use this to practice brand advertising and to create a louder buzz about their brands. Innovations are at the heart of success in the world of Advertising. The scopes for innovations are immense when the medium enjoys the luxury of a minimum of 55 minutes of audience dwell time. Imbibing new traits, innovations and creativity is seamed into the fabric of Kolkata. Your brand can effectively earn visibility before the entire East India, just by advertising at the Kolkata Airport. Since we are talking about audiences flowing to all the regions of east and northeast India, we are essentially talking about large numbers. The year 2005, especially, saw modernization of the airport at large scales. As the platform readies to enter its 30th year of presence in India, its long journey across the years has been presented in this article. Launching an Effective Advertisingcampaign at the airport and targeting these rich people for the brand promotion activity will provide you a higher chance of creating a rich impact on the consumers. The various displays have always been traditionally used to attract consumers to the point of sale.
|
||||||||||||||||||
|