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The Chrome Web Store Primer Part 2: Optimizing Conversion Rate Using Analytics
https://www.storeboard.com/blogs/technology/the-chrome-web-store-primer-part-2-optimizing-conversion-rate-using-analytics/1259093  
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In this article, we will talk about how to use analytics to optimize the listing for conversion. The sales funnel for an app consists of three major stages – discovery, conversion, and retention. The user discovers your extension, installs it, and either finds that the extension solves their problem or decides to uninstall it. Optimization is essential every step of the way to ensure that the goals for each stage are met. To reach the goal of making sure users continue using your app, i.e, reten
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