What Is Domain Authority and Why Is It Important |
Posted: June 19, 2019 |
Image Link: https://pixabay.com/illustrations/domain-names-domain-extension-domain-1772243/ If you have a website, you might have come across the word domain authority. Do you know its meaning, how it works, and its importance? Relax. Moz developed it. It is a score that ranks the search engine relevance of websites. It has a rating that ranges in the gap of 1-100. If your site scores between 40 and 50, you can consider it average. It is okay if it falls in the class of 50-60. It is deemed excellent if it is above sixty. Different factors are put into consideration when using domain authority. They include the relevancy of the link, link equity, domain age SEO, link diversity, spam score, among others. If you are wondering how vital a domain is, then read below. 1) Make Your Site Relevant The age of domain is a crucial SEO factor. It is not the length of a domain name ownership, but it is from the first time Google indexed it. Though domain age has minor effects on organic SEO, a combination of minor effects brings a significant factor. The domain authority can show how relevant your website is in a particular niche. When dealing with a topic that has low competition, and your website has a low PageRank, you can still achieve a better ranking. If certain search words on your site are in the top position of SERPs, your website will gain higher visibility in the search engine and rank among the top websites. It is useful for your business since customers will find more about it. You can check the age of your domain using a reputable domain age checker. 2) It Influences Your Ranking Note that the domain score cannot move your rankings. It has no direct influence on how your website will rank. Through the ranking, you will be able to know if it is performing better on poorly. You get the information on how often people visit your website. It helps you to find ways to make it better. You can either remove the wrong links or gain the right ones. You will decide on which links to remove and which to add, you can also develop a proper internal linking and ensure that your SEO is in place always. How old is a domain affects your site’s ranking and hence its domain authority. 3) Helps You Know Sites Credibility All websites are competing for the same audience. Your site needs to have credibility in the sight of the users. When you have a website that ranks high, it shows that it has higher reliability. If it ranks low, you need to improve it. Conclusion Since there are many sites with similar niches, there is a need to rank them. Moz developed domain authority to do the ranking. It will help you know how competitive your website it, and you will be able to improve it.
|
||||||||||||||||
|