On a daily basis, over 500 million people use Instagram. With such a huge number, it’s no wonder why the mobile-based, visual-heavy platform has gained over a million advertisers. It only makes sense for big companies to invest their resources in Instagram management and advertising. But for small businesses, it is easier said than done.
If you are only a budding entrepreneur or a newly opened business, here are some tips you can use on how to develop a cost-effective Instagram marketing strategy:
Identify who you are
Branding is essential to any business -- big or small. If you are a business owner who wants to earn some following on Instagram, make sure that your username and profile photo establish and represent who you are.
Put your website link and contact details on bio
You can further strengthen your brand by adding a short yet snappy description in the biofield. You should also add contact details and include a link directing to your website or online shop.
Sign up for a business profile
To fully maximize your Instagram account, do not forget to sign up for a business profile. This way, you can gain a deeper insight into how your posts are faring well on the social media page.
Create content aligned with your branding
As a basic Instagram management skill, you have to ensure that your every upload is aligned with your branding. Bear in mind that your photo and video content should always follow the brand aesthetic you want to establish. Also, do not just focus on product-centered posts, it will be more helpful if you come up with lifestyle-focused content.
Be wise in putting captions and hashtags
Supplement your photo video content by adding action-driven captions. This will further compel your audience to take action after seeing your post. Don’t forget to use related hashtags on your captions to maximize your reach.
Engage with your audience
Instagram management also includes introducing yourself as someone people can actually engage with. If your audience leaves an inquiry about your product or service, take time to attend to their concerns. If someone posted a review about your offering, don’t think twice and make that person feel his or her comment is highly valuable.
Feature user-generated content
Up your game when it comes to appreciating your audience. You can do this by featuring their posts on your feed. You can also run a contest with a feed feature and/or a gift certificate as a prize.
Tap local influencers
Influencer marketing has been on the rise during the past few years. If you want your products to reach more audience, you can tap local influencers and let their own creativity reinforce your brand.
Try out other platform features
Social media is a rather dynamic world. Every now and them, platforms like Instagram adds a new feature that will keep users entertained. You can use such features to further boost your brand’s presence. Try posting Instagram stories, going Instagram Live or uploading longer videos via IGTV.
Monitor what works
We have mentioned earlier about having an insight into how your posts are performing on Instagram. Don’t just stare at the numbers -- analyze and monitor what works and what does not. Apply your learnings to your succeeding campaigns.
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