Some products are so universally revered, so ubiquitous that they hardly need any marketing to support them.
In fact, one would imagine that massive brands like McDonald's, Wal-Mart, or Amazon could thrive even if they never ran another advertisement again.
On the other hand, many new tech startups need all the marketing help they can get. That’s because marketing high tech equipment can prove an extremely difficult task even for experienced pros.
Thankfully, the following five tips will help your company effectively promote tech products:
Get the Basics Right
As with any marketing campaign, tech companies need to make sure that they’ve laid a foundation for future success early on.
In truth, though, tech companies that produce complex or arcane products especially need to focus on getting the little things right.
Apt metadata, images, graphics, videos, and keywords are crucial to a website’s ability to rank on search engines.
Sweating the small stuff before your site launches could save you a myriad of headaches down the line.
Identify Long-Tail Keywords
It’s unlikely –– nay virtually impossible –– for tech startups to rank highly for very competitive keywords like “CRM” or “wireless earbuds.”
Rather than trying and failing to gain visibility following those keywords, instead look for long-tail alternatives that present lower traffic but greater opportunity.
These keywords will also help you identify potential niche audiences that could benefit from your product or service.
Court Your Audience
Speaking of niche audiences, it’s imperative that tech companies locate individuals who are most likely to be interested in their product.
Remember, the more complex, innovative, or specialized the product, the smaller the target market will be (most of the time).
Given that fact, make it a priority to identify social media channels and forums where you can find interested leads.
Go In-Depth
For a long time, many marketers felt that shorter blogs were more effective at garnering customer attention. Now though, long-form content has proven to be very valuable in certain instances.
Again, if your product or service is complex, then don’t be afraid to write an in-depth blog explaining it.
Consumers won’t buy what they don’t understand –– so use clear, precise, and detailed language to promote your products and services.
Stick With It
Whether your business is striving to develop a mobile pharmacy POS station or a new iPhone app, marketing strategies take time to function properly.
As such, don’t pull the plug on a new campaign after just a couple of weeks. Instead, give your marketing team a chance to build a successful strategy.
Sticking with it may sound easy, but it requires tremendous patience and foresight.
|