5 Must-Have Features for your Real Estate Website |
Posted: January 9, 2019 |
Websites for realtors act as the salespersons, displaying listings and any other information that clients could be looking for. The only difference between sites and salespersons is that the websites are operational 24/7 and don’t require sick leave or weekends off. Websites play a critical role in the real estate business – it allows realtors to display their listings, educate their clients, make connections in the industry and above all, keep in touch with prospects and current clients. As a realtor, you want to make sure that your website is professionally done and that it integrates top features to enhance the user experience. Remember, the site serves you 24/7, and will help answer all the questions that prospects might have, even in your absence. But how do you get your site to achieve that? To help answer that, here are the five must-have features for your real estate website: Image-heavy design Real estate business is all about visuals – prospects land on your page, browse through your listings, identify a nice property, check the high resolutions pictures with varying angles and make a decision whether or not to get the property. Having a platform that allows you to display these pictures appealingly is a strong selling point and will help you differentiate yourself from the market noise. Responsiveness Websites for realtors are supposed to fit on all kinds of screen. If you think about it, clients use different devices to browse the internet – some use their phones while others use tablets, laptops, or even desktops. If your platform only fits on a computer screen but doesn’t on the phone or any other device, then you are bound to lose a lot of prospects. Add on features Add-ons like featured listings, neighborhood profile, testimonial, agent roster and so on are essential when it comes to enhancing the user experience. So, you may want to take advantage of that and include them in your site. A neighborhood profile, for instance, allows prospects to have a feel of the surrounding properties. Universal search bar Never underestimate the value of a search bar on your real estate website. Often, this allows your prospects to find whatever it is they are looking for fast. The universal search bar lets clients to efficiently and quickly find listings by address, area or MLS ID. Keep in mind that visitors tend to stay longer on your site if they can find what they are looking for quickly. Custom IDX map The home searching process doesn’t have to be all business – you can make it a little fun and interactive by integrating a personalized IDX map. Catch the attention of your prospects by coming up with a better and incredible view of your areas of specialty. Community search With the notably lower attention span of human beings, it’s easy for prospects to bounce off from your site to your competitors. To ensure this doesn’t happen, you want to make sure that your platform is easy to use and navigate through pages. You can also add beautiful pictures and relevant information about the neighborhoods to help prospects visualize how it would be like living in a specific area.
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