What is Ad Verification and How Does it Work for Online Marketers |
Posted: November 14, 2019 |
The global ad market is slowly climbing the ladder towards domination in the ad field. It was predicted during the first half of 2019 that this year, the worldwide digital ad spending will go up by 17.6%, thereby amounting to $333.25 billion. In theUS alone, digital advertising saw a major jump when compared to print and television. As internet marketing continues to rise in popularity, advertisers are investing more and more on digital ads. The internet marketing industry is completely automated. The ad servers run online ads from publishers, who in turn showcase them across numerous websites. However, one of the major problems associated with this method is the fear of ad frauds. Ad frauds happen when your ads are deprived of reaching the target audience. One way of saving yourself from ad frauds is through ad verification, and this can be done using residential proxies.
What is Ad Verification? The expansion of online marketing has been immensely beneficial to several brands and businesses. These days, you find advertisements almost everywhere, regardless of whether you’re opening your email, Facebook, or Instagram. There’s a huge amount of money invested in this field due to the profits it brings in. However, it also comes with a few cons. Fraudsters have realised that online marketing is a great way for them to earn some extra cash, and they do so by cheating online marketers with fake ad traffic. They often do this by creating fake websites or making the use of malware to simulate a large amount of human traffic and attract ads to their servers. This is where ad verification comes in, to save the businesses out there from ad frauds. Ad verification can be defined as the process that allows advertisers to verify whether their ads are being displayed in the right context, on the right websites, on the correct area of the websites, and also whether they’re being viewed by the right target audience.
What are the Aspects of Ad Verification? Ad verification integrates all the aspects of digital marketing such as ad networks, exchanges, SSPs, etc. Some of the aspects of ad verification are as follows:
1. Protection against malware Your ads can be compromised due to several malicious activities. These include auto-redirects, phishing, drive-by downloads, and malware integrated into the pre-click or post-click. Ad verification detects and prevents these malicious activities from hampering the visibility of your ads. 2. Monitoring the ad quality The quality of an ad can be labelled as mediocre for several reasons. It can be due to data leakage, inadequate privacy protection, problems with creative and advertiser quality, and even operational issues. Therefore, ad verification monitors the quality of your ads to make sure that your viewers have a safe, engaging, pleasant, and hassle-free experience. 3. Mobile ad management Mobile ads are often vulnerable to their own set of issues due to their apps, interface, software, and the like. They are susceptible to problems such as MRAID malware, VPAID errors, mobile auto-redirects, auto-downloads, phishing, pop-ups, and so on. Ad verification aids in preventing these factors from damaging your ads and the eventual experience of the customer.
Residential Proxies for Ad Verification A residential proxy is an address given to you by your Internet Service Provider (ISP). They are often used by individuals or organisations when they don’t necessarily wish to hide their identity but aim to tackle the issues they face due to their IP address. A residential proxy enables you to get to your target website successfully without any hurdles. It allows you to have a safer web browsing experience. A residential proxy also decreases the chances of you getting blacklisted by your target website, and enhances your privacy, security, and safety. Depending on a visitor’s IP address, online services often change the content they display. For example, Netflix displays different content in different countries. Similarly, online ads will appear different to different people, depending on the host’s IP address. Therefore, when you use your local IP, you have no way of knowing how your foreign audience sees your ads. Residential proxies let you use foreign IPs, thereby letting you see your ads from the perspective of your end-user. Residential IPs can help you with ad verification. A regular proxy can be recognised by hackers and warn them, thereby enabling them to simulate genuine traffic. A residential proxy, on the other hand, can go unnoticed and sneak in through their server. This is possible because your real location is concealed while using a residential proxy. If hackers are controlling your ads, residential proxies will block the possibility of them knowing that you’re checking your ad traffic. This will allow you to check where your ads are being shown, and whether they align with the design of your ad placement. You will be able to view exactly how your ads are shown to people worldwide because residential proxies allow you to access any website regardless of its geo-location. Additionally, the ability to browse the web anonymously lets you keep track of the performance of your competitors in different countries.
Summing Up When looking for datacenter proxies,LimeProxies can serve as a good choice. They provide you with a wide variety of options to choose from, and a range of pricing levels from which you can pick according to your needs and requirements. Every business wants to make sure that their ads are running next to content which is safe for their brand. If your ads are correctly placed, you’re privy to benefits such as an increase in sales and a noticeable increase in traffic. This can be achieved through ad verification, and the best way to do so is through residential proxies. Residential proxies enable you to see how your marketing efforts look like in other countries, and also how the publishers are performing across the globe to know the status of your competitors. Therefore, choose a proxy that best suits your needs, and let it help you in your ad verification.
|
|||||||||||||||||||
|