Facebook vs LinkedIn: Which Platform is better for B2B Marketing |
Posted: July 12, 2019 |
Facebook has over 2.3 billion users in the 1st quarter of 2019. On the other hand, LinkedIn as over 630 million users. As you can see, LinkedIn has online a quarter of the traffic Facebook may be generating. Yet, does that make Facebook your first choice to utilize your SMM budget this year? It’s not that easy! Both of these social media platforms are consistently growing. On the other hand, they both have a different niche and therefore target a diverse audience. Before, you get more confused, here are a few aspects to consider before initiating your marketing campaign for your global B2B marketplace. 1. Your Target AudienceYour target audience is crucial in determining the social media platform better for you. E.g., if you are running a retail business of toys, then you’re not going to find potential prospects on LinkedIn. However, your ads on Facebook can generate good traffic on your site of kids and their parents. On the other hand, if you are a manufacturer of tractors, then you’ll be able to connect with many importers and exporters of farming vehicles. Therefore, always determine your target audience and their interest. Once you have the data, you’ll be able to initiate a better SMM campaign. 2. BudgetHow much money have you allocated for your social media marketing? Well, if you aren’t sure about this yet, it’s completely pointless to decide which platform to choose. LinkedIn is filled with professional users. Therefore they are more sensitive in reacting to promotional content. However, on Facebook, due to the immense audience, your rate of engagement is destined to increase. In addition, it’s more probable to generate leads at a cheaper rate on Facebook than LinkedIn. So for smaller budgets, I advise that you focus on Facebook for your B2B marketing efforts. 3. Quality of Published ContentOne crucial aspect that you should be aware of is the quality of posts published on each platform. For starters, Facebook is loaded with all types of posts. From news to food reviews to job adds to silly memes. That means a user can simply forget the real reason for logging in as soon as they set their eyes on something interesting. On the other hand, LinkedIn is known to be a professional platform. So you’ll usually come across posts that are generally related to either your industry. And it’s more evident that your attention will stay on what you came to search for. Wrap UpLinkedIn vs Facebook is a never-ending war. However, after putting light on the factors mentioned above, you should be able to make a better decision on which platform to spend your SMM budget on.
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