Keyword installs android: why do you need it for app promotion |
Posted: April 14, 2021 |
You can use motivated keyword installs android to improve your app rank. App rank and visibility in search results are vital to get organic traffic. According to the statistics, the top 3 applications get the major part of installs. To bring you to the top is the main task of motivated traffic. You order installs, and the algorithm boosts your position. Then, you become visible for organic users and can monetize your product. How does motivated traffic workWhen you set up a campaign, motivated users get the task to install your app. They get incentives for it that's why this method is called motivated or incentivized app installs. In your campaign, you specify keywords for which you want to get downloads. Keywords are phrases that users enter in the search field. When you are searching for a shooter game, you enter e. g. “VR game shooter free” and get a list of results. You won’t scroll all of them, in most cases, you install an app from the top 10. Thus, your app must be at the top by a specific keyword. It means that keyword installs will bring more results if you ask users to keep an app on their phones and repeat in-app actions. Such order customization is a benefit of real users. But you should note that it works well only if you need a small number of downloads. If you order 1000 installs, it will be challenging to find users for your needs. Also, you can’t eliminate a human factor. People can make mistakes, so bots are more reliable for massive campaigns. How to start ordering keyword installs androidAs we said above, you need keywords for your marketing campaign. So, your first step before buying keyword installs android is to collect a keyword cloud. The task is to find as many phrases as possible. You can start brainstorming and formulating search requests yourself. The key point is to think like your target audience. Think over who can use your app. What are their needs or pain points? What problems do they have, and how can your app solve them? Put yourself in your customers’ shoes and try to find words that they may use. Firstly, you should find the most meaningful nouns - the cores. Speaking about a shooter game, it would “shooting”, “fight”, “sniper”, etc. When you’ve found them, create combinations with verbs, adverbs, nouns, and adjectives: “multiplayer shooting game”, “free sniper game online”. However, not all of the competitors’ keywords will be relevant for you. Pay attention to the technical characteristics and features. If you use a search term that is not related to your application, an organic user won’t install it or uninstall your app straight away. It will harm your ranking. So, checking the relevance is an important stage. You can enter a term in search and analyze the results. If you see similar apps to yours in terms of functions, it’s appropriate for your campaign. By doing so, you’ll get autocomplete of the search field. It’s a way to enlarge your keyword cloud as well. You should insert keywords in your title, short description, and description. There are 50 characters for the title and 80 - for the short description. You can use 1-2 keywords, not the wholes, but its cores to save place. In the app description, you can add up to 10 keywords. Repeat them 3-5 times and place the most promising ones in the first and last 5 lines. Note that your text has to be readable and unique. Avoid keyword stuffing - placing too many keywords. Your description also affects the conversion rate. Thus, the text has to be scannable and well structured. 3-4 paragraphs with lists of your main features will be the best solution. After you’ve added keywords, it may take some time to be indexed. You can speed it up with traffic from search ads or motivated reviews. Reviews are a nice trick for Android promotion as well. You can add keywords and become associated with them faster. The thing is to note installs and reviews ratio: buy 1 review per 20-50 downloads, and velocity: spread reviews in several days. How to set up a keyword campaignYour app is optimized and indexed, you have keywords - it’s time to start ordering keyword installs android. We recommend using 4-5 long-tail keywords for your first campaign. There are two reasons for that. The first one is budget issues: long-tail keywords are cheaper to promote. The second one is that your marketing will be faster and more effective. The right strategy is to choose a group of keywords with the same core and get a top position by them. The particularity of Android promotion is that when you buy installs for keywords, it also improves your position by ones that include the same words. Plan your promotion stepwise. When you moved up to the top, turn to the next group and get top rank by it. If you have questions about keyword installs android and want to promote your app, feel free to contact keyapp.top.
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