How to Turn Office Design into Branding Opportunity |
Posted: October 9, 2019 |
Today’s market is a vast one, spanning countries and continents, bridging East and West and accommodating everyone in between. Everyday people have to make choices about the things they want and/or need and how they are going to get them. But because there are now so many “good” products and services out there, the best way for companies to distinguish themselves from their competition is with a customer experience that truly stands out. In essence, "customer experience" is defined as the perception of the encounters a customer has with a company’s product(s) and people. It’s a complicated term that incorporates as much feeling as fact, but the one known component of good customer experience is good branding. Branding establishes the expectation for both product and service, making it a critical part of a business’s success. One of the easiest ways to effectuate a branding message is through a thoughtful office interior design plan. Rather than telling customers what you believe, you can show them what you value. Here are a few tips for turning your office design project into a branding opportunity:Highlight Your ValuesThink about how you want customers to describe you. Do you want your business to be known as “strong” or “caring” or “innovative;” “affordable” or “efficient?” Maybe you’d rather be regarded as “luxurious” or “sustainable.” Your brand is your personality, and your office should reflect that to your customers. Consider your core values and use your physical spaces to highlight them. If you respect accountability and want customers to think you’re trustworthy, you probably don’t want to design an office layout with closed-off rooms and no windows, prompting visitors to wonder what you’re hiding. Instead, integrate collaborative work spaces and natural light to emphasize your commitment to the beliefs you hold dear. Showcase Your WorkSimilarly, use your office to display your products and/or underscore your expertise. Of course, your outfittings should be functional and comfortable, but they can also be opportunities to accentuate your values and views. Put your own creative stamp on the walls and decor. Hang awards and stories about your accomplishments. Incorporate your logo and color scheme into your overall design to help customers identify you, and choose furniture and other decorations that help tie your products to your brand. Clear the ClutterFirst impressions matter. Use your office design plan to reduce clutter and maximize space. Employees and customers alike want to enter an office that is clean, bright and functional. It signals your commitment to productivity and serves as another differentiator when customers compare you to the competition. Whether you review applications for work-related dual intent visas or manage a real estate firm, your office’s work areas, meeting spaces and waiting rooms should facilitate efficient workflows with few distractions. Highlight Your TeamDevelop creative displays that recognize the efforts of your employees and partners. Your team members will be motivated to find their own place among those honored, and visiting customers will be inspired by their hard work, as well as your appreciation of it. It all serves to separate you from everyone else in the market in the eyes of the people you serve.
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