What Is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC Services help you to reach your customers online via paid search advertising. This is a form of advertising in which you set a budget for your ads on a given platform, such as Google or Facebook, and then only pay for the clicks you receive.
How Does PPC Work?
Pay-per-click (PPC) advertising is a broad category, which includes a wide variety of platforms and mediums. Such as Google PPC Ads, Local Search Ads, Social PPC Ads, Facebook & Instagram Ads, LinkedIn Ads.
PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. Paid search marketing affords businesses the opportunity to advertise within the sponsored listings of a search engine or a partner site by paying either each time their ad is clicked (pay per click) or less commonly, when their ad is displayed (CPM or cost per thousand) or when a phone contact is generated, which is ‘pay per call.
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