Let us start by knowing what SMS Gateway is. In simple terms, it is a website that allows users to send messages (SMS) to mobile phones using a web service. Messages can be sent to any mobile number around the world. The gateway acts as a relay, translating one protocol to another. Sending, routing, forwarding, storing, etc. are the tasks of the gateway. This enables brands, businesses, organizations to send SMS in bulk to their customers, employees, and target audience. It acts as a great promotional and informational tool.
There are many SMS gateway providers in the industry. A lot of companies provide a platform and API integration with numerous communication apps and systems to help business enterprises use the service to send SMS in bulk. How does one know which of those services to opt for?
The best SMS gateway provider has the following features which make it super easy and simple for businesses to stay in touch and interact with their existing and prospective customers.
- Supports media conversion from email and other formats.
- Enables customer engagement across more than 30 channels of communication.
- Customizes user preferences and uses the preferred channel for individual customers.
- Automatic template translation services.
- Auto routing at a multi-channel level.
- Using Engagement Tools for conversational campaigns.
- Building a Bot Platform to handle automated replies.
- Using a single API (Application User Interface) for sending messages.
- Offering a reliable cloud platform to send updates to customers.
- Following strict procedures and policies to ensure secure transmission of data.
- Providing data encryption, vulnerability testing, and role-based access control.
- Being available round the clock to offer support and administration services.
- Proactively monitoring the performance of the platform at all times.
- Troubleshooting and ensuring that there are no glitches in the system.
- Load balancing geographically to make sure that all messages are delivered to the respective recipients.
- Extra systems availability to handle any additional load so that the servers do not get affected.
- Providing two factor authentication services to send messages.
- Link tracking to keep a record of the messages sent.
- Looking up numbers when a message bounces.
- Sending customized messages in groups after segregating users into each of the groups.
- Using Text-to-Speech feature.
- Masking the number from which the messages have been sent. Using code instead.
- Bot messaging service to reply to customer queries.
- Allows customer to track orders and send regular delivery notifications.
- Sending offers, deals, discounts, along with the link to the purchase website.
- Sending OTP without delay using two factor authentication to ensure safety.
- Provides Voice OTP Fallback in case the message doesn’t get delivered within the stipulated seconds.
Let us see where and how the above services can be utilized by business enterprises. Use the best SMS gateway provider services to, Market a Product or Service.
- Market a Product or Service
- Increase the marketing return on investment.
- Target, acquire and retain customers. Expand customer base.
- Focus on making sure the customer does not forget about the business.
- Maintain a balance between alerting the customers about new products and not irritating them.
- Send customized messages with offers or discount codes for products that customers will like.
2. Sales Management
- Engage the customer and convert conversations into transactions.
- Send purchase links nudging customers to give the product or service a try.
- Increase revenue by generating more sales.
- Make recommendations based on history.
- Send individual deals and discount offers depending on the customer tastes and preferences.
- Enable transactions through chat by accepting orders.
3. 24*7 Support System
- Automate recurring support queries.
- Keep the customers happy by providing them with regular updates on the status of their queries or complaints.
- Always provide accurate information to the customers.
Enterprises using gateway services have seen a decent increase in sales and customer retention by following the simple steps of growing communities with customized similar tastes, running campaigns for the products and services, and driving conversations with the users by carefully answering their questions and providing them with the required information.
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Author : David Neeble |
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