The central purpose of an eCommerce web design is to deliver the accurate conversion rate, converting the users into buyers. The web design weighs more than any other factor in a website, especially its UX components for online eCommerce.
Many people confuse the UI vs. UX if a web site looks stunning, it does not mean it will work great as it looks. The UI means the overall design aspects of the site that a visitor visually experiences, whereas the UX means how your website runs and responds when a user uses it. How a beautiful looking feature does navigate and moves to the option where the visitor wants to reach.
In an eCommerce website, both UI and UX play a vital role but here we are going to discuss how the user experience impacts on overall website and Conversion rate.
UX makes or breaks the sale
UX covers multiple aspects; there are a lot of things to discuss in this sphere. According to research, you can get a $100 return on spending every single dollar on the UX components of your web design. UX features impact on the online and offline journey of a user, so there are multiple factors through which we can analyze them. The main focus of every eCommerce website is to understand its customers first. Web Designer in NYC understands this relation of UX of design and user by analyzing the following three features through various methods such as:
• Get Raw Data and Statics of your website through Goole analytics • Stay in touch with your customer care team and listen to the customer’s views and feedback, especially what they leave on your eCommerce website’s comment section. This indirect feedback method is effective to know the mindset of your customers. You can also follow a direct method.
Focus on these UX aspects of a Web Design to get high Conversions
• Make the user journey easy to reach the task
When a user visits a website, to purchase something, he has to go through multiple steps to make a successful purchase. Those steps are called user journey, and, if those steps are not easy, unsupported by the UX components of the web design, then, they are frustrating for end-user.
Users use a variety of devices with a variety of connection types so, it makes it more relevant to optimize the online journey of the user. The steps user is following must be uncomplicated and reliable. Usually, the best UX practices don’t work for every website as we have already said that the Direct/indirect surveys or creating a user persona help a lot. We can’t merely rely on the so-called best practices of UX in a web Design.
When the user faces multiple issues in reaching his purchase goals or journey online, there are 99% chances that they may quit and terminate the sale. The biggest obstacle that users face is UX features of web Design are not mobile-friendly. They can’t navigate or see the entire website on the cell phone, about 50% of web search and purchasing is increasing through smartphones. Now the Mobile-first indexing has increased the need for mobile-friendly UX of the web design and Freelance Web Designer NYC insist on to follow these changes. We know Users switch within 30 seconds if they don’t find in mobile app or websites, and this is a great loss for an eCommerce website.
Focus on these eCommerce web design UX components to get mobile conversions
The UX components of your website do not meet the expectations of the user and, the visitor then it affects your sales and conversion rate. Make these changes to your mobile version of the web design to optimize your conversion rate:
• Eliminate the user’s frustration in the streamlined process
When the user is about to purchase something on a website, he has to go through a lot of processes to carry on his journey to reach the goal. The majority of the users quit the process in the middle when they are required to ‘sign up’ and ‘log in’ this is frustration because most of them forget passwords or username. Another aspect that frustrates them is the long checkouts, providing them the guest check out optimizes the chances of sales and conversion.
• Keep Key actions reachable in the interface
The user design for mobile must include the option for one-thumb use which means every key action is in the reach of the user and, guarantees the possibility to avoid accidental actions that are irreversible and lead to the empty basket.
• Use the gesture control
Use universally accepted gestures to guide the user towards the necessary actions.
• Make it simple and easy to put the details
Putting credit card details on a mobile app and reducing the input details and lengthy fields to fill makes it difficult surfing from mobile devices. Chunk all the detailed process in to easy to fill short fields so that customer can prompt the sales action easily.
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