Lo-fi hip-hop might be a meme, but thanks to 24-hour streaming channels and playlists on YouTube and SoundCloud, these jazzy, inoffensive tunes have become both practical and escapist functions for young people seeking music both for relaxation and concentration. A lot of them chat on Discord (which Luke Pritchard describes as Slack but for nerds”) to build stronger connections to fans, while College Music set up their Gacha life music video own label, College Music Records , around a year ago, mostly to redistribute the money being made in the now heavily saturated market for lo-fi hip hop.
Channels dedicated to hosting constant livestreams featuring a score of different Lofi Hip Hop” artists have become increasingly popular on YouTube, ostensibly for students looking for soothing music to study to, but none are as popular as Chillhop Records. For anyone who has not visited YouTube in the odd last year or, the live video portion of the site has largely been taken over by anime girls and animals doing their best to get their work finished, although to no avail, under a backdrop of lofi hip-hop beats.
Fans of Chillhop's specific livestreams can tune into a separate livestream — one without the popular anime girl — for the time being. When asked about her music goals, Rosé wants people to feel connected to her in the same way she feels connected to artists that inspire her. If you manage to be one of the top 20 most viewed videos in your category on a specific day or week, that will increase your views more than any title or tag in the world. College Music had 794 subscribers in April 2015, a year before Mr. Pritchard and Mr. Laxton started streaming.
So lo-fi, as in low fidelity, technically refers to music with lower sound quality. Wikipedia redirects lo-fi hip-hop to chill-out music and traces lo-fi's origins to the '50s. When the channel was taken down, people bemoaned the loss of their go-to music channel, study group,” and their favorite anime student. And the streams are still live. As The Verge points out , this created a more than 13,000-hour video, with all of the stream's 218 million views accrued since 2018. Livestreams on YouTube are a dime a dozen, and when one is hit with a copyright strike, people very quickly move on to another channel, Leeuwen said.