Facebook Video Marketing Made Easy |
Posted: October 25, 2017 |
Stay Ahead of the Competition With Facebook Video Marketing Marketing is essential to any small business in order to get the name out there and the brand into the minds of potential customers so that the revenue will begin to roll in. Out of all of the various avenues and approaches which might be taken, Facebook video marketing is certainly one of the top ranking methods. As a master of the art, they are continuously able to make up for something like 40% of all referral traffic. There are a number of tricks of the trade which might be noted when planning and deploying a Facebook video marketing campaign. First, video is the best way to engage those users who have short attention spans and limited time on their mobile devices or when visiting a website. These videos need to be under 2 minutes in order to keep that concentration, and a free tool at The Voice Realm is able to help plan this part. If a longer video is still a necessity then try to break it up into smaller segments. Next, native Facebook videos are usually superior to Youtube versions because they can receive twice as much traffic. It is easy to add these to the timeline of a business by clicking on Photo/Video and selecting a file and then posting and editing appropriately. Users of Facebook want to understand how to do things on their own through how-to videos or clips which show tips of the pros in your industry, and so walking them through something that might be a common relevant question is ideal. Also, text explanations are great for engagement since most videos will start off in mute mode in any case. There are other various settings which may seem equivalent but are not. For example, vertical videos show up best on mobile devices and get about 50% more traffic over the alternative landscape solution. Also, the about section of the organization or business Facebook page should have a video included as well as a linked call to action in order to get the viewer user to take the next step. Encourage them to click the link in order to read a review, take a survey, purchase a product, or some other similar action which results in positive gain for the company. Any supporting summary and intro text should be short and to the point in order to maintain the modern user with a short attention span. Finally, be sure to market the video and to publish video content regularly in order to remain relevant in the minds of the consumer. If this is cumbersome, then a freelancer may be able to handle the content creation for you. Facebook ads should be utilized as they integrate nicely and can boost traffic and revenue. Be sure to check out this Facebook Video Marketing Infographic for a more visual look at how all of this is accomplished!
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