7 Reasons Why Website Migration Fails and How to Conquer Them |
Posted: June 27, 2019 |
Migration of website to an advanced version offers a better architecture, code structure, and database design. This platform is more user-friendly and beneficial to retailers. Hence, migrating to a better version can help in improving performance, creating attractive UI design, developing an easy admin panel, speeding up the loading time and more. We know that website migrations can be very time consuming and tricky task. Moving to a new platform feels unpleasant to businesses as it raises doubts about its stability. We studied B2B businesses and their interaction in order to understand the reasons behind them not willing to migrate to a new platform. Thus, came to a solution that most website migrations fail due to the mistakes discussed below. Hire Wordpress Developers to understand those mistakes and know how you can overcome them. 1. Lack of Proper Planning Most website migrations face failure even before they are launched. It is due to a poor strategy that is based on unclear and unrealistic objectives. Defining and measuring objectives is important to analyze the impact of migration post-launch. You should initiate the planning as soon as possible and take out time to
The main objective at the time of migration is the retention of the current traffic and revenue levels and growth remains the secondary target. Therefore, define the time and resources that will be required to cope with any unforeseen circumstances during migration. Make sure that your plan is flexible enough to accept last minute changes and delays if any. 2. Lack of Resources It is beneficial to determine the amount of time and resources required to make the migration process successful. Figure out your budget and then determine if it is worth going ahead with the migration process as it should not lead to revenue loss. Also, it is better to keep an additional resource in order to quickly address any issues that can arise unexpectedly. This will help in reducing the risks during migration. 3. Lack of Risk Awareness No matter how expert you are at SEO, it does not guarantee a successful migration until you are aware of the risks involved. Hold a training session to explain the risks involved in website migration to your team members. Give examples from case studies and include visible charts to explain the risks involved in a better way. Involve everyone, from SEO experts to copywriters to front-end developers to project managers. 4. Poor SEO & UX Consultation While migrating to a website, all the decisions should be made after considering SEO and UX point of view. Supposedly, if you remove content or links from your website to improve, UX might destroy the website’s ability to target business critical keywords. It can also affect the website’s rankings and organic search visibility. Therefore, it is better to hire SEO and UX consultants to avoid such kind of risks and discuss the potential consequences of every change in the process. 5. Poor Testing Methodologies With great strategies and planning, you should invest sufficient time and effort in testing the website thoroughly before launching. It is better to postpone the launch if you find critical issues during testing by both SEO and UX experts. Make sure to give attention to every little detail so as to avoid poor implementation. 6. Slow Bug Fixing Once the new site goes live, there are a lot of bugs to be fixed. It is necessary to address some important issues on an immediate notice than others. For example, after launching your website, if the search engine is unable to crawl and index your website content, then it requires an immediate fix. Slow responses to major technical issues can prove dangerous for your website’s ranking on the search engine. 7. Poor Migration Checklist Even after doing all the planning and making everyone aware of the possible risks involved in the migration, there are chances that you can fail miserably while migrating. It may be due to a weak migration checklist which might miss some of the important aspects or factors. Conclusion It is easy to complain about other people not performing their responsibilities during the failure of migration. But it is hard to overcome the situation. Therefore in cases like these, never blame a single person, rather invest time and resources in finding out the root cause of the failure or hire experts who offers WordPress development Services. Not only this, but it is also important to educate your client about different phases and scenarios of website migration. This will help them make informed decisions and you will be able to manage their expectations more efficiently.
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