Why Using Video Will Boost Your Facebook Engagement |
Posted: September 25, 2017 |
Facebook remains the most popular social media platform in the world. Reaching huge audiences is possible when working hard to build up a solid page, group, or campaign. For those using Facebook for promotions and marketing, a successful presence on the social network translates into very low-cost/high-reward advertising. The one thing marketers battle is audience engagement and retention. Members of the Facebook community see a lot of new updates in their feeds, but not every update really grabs them. In order for marketing to be effective, it must be engaging. Working hard at improving prose and images definitely helps, but there may be a better path to follow. Adding important details like video captioning, especially to Facebook Live video, will draw a much more positive reaction on a feed from an audience. Video Stimulates AudiencesThe reason why using video will boost your Facebook engagement isn't hard to figure out. A live video is exactly that -- alive. The video features a live stream of someone speaking in real time to his/her audience. Writing "notes" on Facebook definitely is worth the effort, but a video can be more impacting. Videos simply appear a lot more real. The video doesn't have to be a Facebook Live airing. Pre-recording video content and uploading it works well, also. Live feeds, however, consistently deliver better results. Captioning Arrives to Improve EngagementA new feature has been added to Facebook Live. The live feeds can be run with captioning. Captioning refers to the presence of accompanying words transcribing the audio of the live feed. Several benefits are possible when using captions with a live feed. Reaching those who may be hearing impaired would be one of the obvious benefits. Overcoming audio limitations on the video becomes possible when utilizing captioning. Sometimes, the mere fact the captioning clarifies what is being said is an improvement. Anything that enhances a video or expands audience reach boosts marketing potential. Another positive point should be mentioned. Adding captioning to a Facebook Live feed doesn't require a lot of work. Once the captions are in place in the video, better audience engagement becomes possible. Businesses and marketers will be able to much more effectively reach their objectives. Innovation Helps with EngagementSitting in front of an HD camera and recording a live stream definitely puts something "out there" on a Facebook feed. Boring content on the feed, however, won't exactly do much to improve audience engagement. Few are expecting a video produced on the scale of a new Star Wars movie. What they do expect is something a bit more than a boring talking head. The video would benefit from more action within the frame. Even if the person in front of the camera simply talks to the audience, he/she really should have the charisma to pull a talking head presentation off. The video should be interesting and the content alone won't carry the viewer's interest exclusively. The person speaking must be able to connect with the viewers. Timing the video plays a role in the engagement factor. Video with too short of a running time might not be enough to make an impact. Overlong videos can seriously bore an audience, leading them to tune out. Pace and time videos, live or pre-recorded, appropriately. Audience Engagement Means DollarsAudience engagement means one thing to marketers: sales. Audience members who are intrigued by a video stream find themselves on a path to become customers. Conversion rate figures will improve when quality videos are used for marketing purposes. Video presentations sometimes reach people who otherwise wouldn't click on a link to a blog entry or picture image. Engagement could also mean connecting with those who otherwise wouldn't be accessible through standard posts. Once a connection is made, the ability to make a strong sales pitch improves.
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