Promotion of a construction company on Instagram |
Posted: October 20, 2019 |
As an example for promotion on Instagram, consider a company that is engaged in low-rise construction. Country houses, cottages, cottages - basic services. Design and dismantling are optional. In the article, we will analyze in detail where to start the promotion, what is the specificity of the construction business and what will allow you to quickly get customers. The specifics of the construction industryA feature of the construction business is a long transaction cycle. Very long. The client can plan the construction of the house now, and start building it in a good case in a year, in a bad case in 10 years. Or not at all. From the point of view of the sales department, you need to be able to work with customers all the time and bring even the oldest leads to the deal. From the client’s point of view, the construction of a house requires the purchase and design of a site, geodesy, land work (if the site is uneven or on poor ground), a house project. Also you can to use instagram activity tracker. This preparatory phase can take a lot of time. In addition, home purchase is one of the largest purchases in life and it does not happen so often. Therefore, the choice of a construction company is very careful. Another important nuance follows from this - the company's reputation. The reputation as an ordinary user usually consists of reviews read about the company on the Internet. Few people want to run into a negligent contractor and lose money or get a crookedly built house. But here the solution is simple and banal - do it high-quality, collect and publish customer reviews. What is important to start the promotionWhat we need to start, we have already written on our blog more than once. So now we just give links to the relevant article. Also, at this stage, collect all the information about the company: corporate identity, logo, completed construction projects, services and their description, partner banks. The more source information, the easier it will be for you to start attracting first customers. Promotion of a construction company on InstagramStrategyIn construction, as in many other areas, promotion on Instagram is not just launching ads or cheating subscribers. Any promotion should be based on a marketing strategy. Also if you want to know who follows who instagram you should use snoopreport service. Depending on the company, the strategy can be very different and depends on the region, housing class, company features, market situation, project concept. Based on the promotion strategy and market specifics, a list of tasks is formed. In the case of a construction company, these are: These are precisely the tasks that can easily be closed with the help of Instagram. Talking is good, but showing is even better. Especially when we are talking a real product. In addition, to confirm their expertise, it is better to show the construction process clearly. StoriesLay out the most important and interesting moments. Foundation laying, meeting with clients. In principle, everything is the same as in ordinary publications, only in live format. You can also post your projects. Attracting SubscribersThe first thing to do after the start is to start a mass subscription to the target audience . This will attract the first subscribers and get coverage. Advertising Do not discount the possibilities of paid advertising on Instagram. Here you can also distinguish 2 main areas: advertising with bloggers and official advertising. Bloggers The specifics of working with opinion leaders is that in order to get a response from their audience, you need a blogger to recommend your product to his subscribers. But you must admit, it will be strange if a 19-year-old boy or girl recommends a construction company without being its client and not really understanding the construction at all. What can be done here. Find bloggers where your target audience is, invite them to sites or to a construction exhibition, so that they attend the event and find you there, and they recommended you. It is such an advertisement that will influence the loyalty of the audience. Official advertisement Performance analysis As for the details, you can break down the analysis into the items described above and write down for each item: Conclusion
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