5 tips to increase your Instagram engagement |
Posted: May 30, 2019 |
Many times we have heard about the popular engagement of Instagram. We have even heard that it is related to formulas and calculations to know it and know how to improve it. Despite the ten changes that the social platform has experienced, it is still a place to strengthen your brand or business. More and more, new accounts are added in search of what everyone is looking for: to build a community of loyal followers. Whether you have problems fighting the algorithm or trying to erect a digital empire on Instagram, increasing your engagement will bring you many benefits. Here we give you 5 tips!
1. Use the long captions to increase your Instagram engagement As users spend longer times watching a post, for Instagram it will mean that your account is worthwhile, so your algorithm will show you more people. One of the ways to get your followers to stick to your account is through publications with texts or long captions. Fortunately, Instagram allows up to 2,200 characters to make the texts of the publications. This benefits brands and businesses because they can express in a very large space, texts that catch their community. We know that sometimes it can be uncomfortable to write in that little drawer of texts that the application brings. We have a tool called Spacegram , where in addition to writing more comfortably with their respective emojis, you can create attractive texts by highlighting sentences with bold or italics. It is not about writing a long text to write. When you are about to publish, ask yourself: What would I like to share with my community? How can I provide quality content more extensively? It may be useful to include tips, advice, step by step, guides, etc.
2. Instagram Stories stickers will help you Have been the stories that have benefited the most. That is why the application does not stop taking news about new labels or stickers so that users generate interactions with their users. Being a format that disappears in 24 hours (unless you include them in featured stories) transforms it into a very dynamic medium where you can share content. You should know that the content you post in the stories is not the same as the feed. Dare to include in your strategy of stories, stickers to interact with your audience and therefore, increase engagement. The most popular stickers for these objectives are: surveys , questions , Q & A and GIF . With surveys you can gather valuable information among your audience. You can ask to choose between your products or services, between two options and know the opinion of your community. With the questions you will be able to interact directly with them and in addition, you will give them the permission to express any opinion about which your brand asks them. The questionnaires and GIF are a very dynamic means to entertain. In addition, the questionnaires allow the audience to spend more time consuming stories because they must read each one. Whether you are a personal brand or a more formal business, you will always find ways to keep your audience engaged. You can also direct traffic to a particular publication or website.
3. To increase Instagram engagement you must humanize This is the advice that costs the most to apply. Many times they confuse the thin line between being human or being very informal. The truth is that there is no right way. Everything is in your personality and in your audience! Many times, showing the back of the camera will help show your human side. What you spend day to day, the processes that your products or services follow or record answering doubts of people, will help you to connect more quickly with users. Not everything is work, as you also show your shortcomings, your everyday life, your dreams, allow users to know who you really are and are more likely to follow you for those values ??they share, in addition to your content. If you are a company, take advantage of your team to create content for your account. Many times we focus on the products or services we offer and how to sell them and we forget that we have much more to show if we allow showing the dynamics as a company.
4. Interact with your audience Play with them! If something appreciates the audience, it is to spend quality time on Instagram. Automatic engagement will go up when they spend time in your account "playing". When we refer to play, it is through publications that allow them to stay in them by watching them, and in this way they will benefit the algorithm. No matter the market niche you are targeting, you can always create games to entertain your community. Make him part of that experience and you will see the positive results. 5. Increase Instagram engagement with speed: Humor and memes This advice is always controversial. We know that many accounts do not have a funny personality and wonder how they can use memes or comedy to increase their Instagram engagement. It is important that you know that this resource should be used with care. Not all of your posts will be in the mood because you'll look like a joke account. But if you can include some memes related to your niche market. Remember that social networks are to interact and entertain. When you find publications with humor, this will help you to viralize your content and thus people will share it with others or in their own stories. With these tips you will be able to increase Instagram engagement. The most important thing is that whatever strategy you use, make sure it is aligned with the values ??of your brand. Not all strategies work for all accounts and depending on their execution, you will have very positive results and an audience that will not stop reviewing your account at all times.
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