5 Ways To Grow Your Wedding Photography Business Using Instagram |
Posted: April 21, 2019 |
For small business owners, social media has become a dominant marketing option. Nowadays, small business owners can reach their customers and allow them to directly communicate with themselves with the help of social media. Instagram is a photo-focused social communication application for smartphone owners. Creatives like http://gasparianfoto.com have already gained great popularity using Instagram. Recently, Instagram is using as a marketing tool for generating leads and connecting with other professionals, etc. If you adopt a strategy to use Instagram for your business, it has the potentiality to grow your business dramatically. So keep reading this article to know how you can grow your business using Instagram. 1. Create a Business Account If you already have an Instagram account, it is a good idea to make it a business account. Using an Instagram business account has many benefits. Firstly, business accounts will show your contact info directly above your feed. It will allow your followers to check your location and call or email you directly. In addition, a business account will allow you to link your page directly to Facebook business page so that you can share posts and communicate directly from Facebook. Moreover, Instagram will be tracking your business account statistics so that you can check your post engagement data and gather ideas about creating new contents and getting in contact with your audience. 2. Post to Your Feeds Regularly Though social media activity can be stressful sometimes and it is hard to come up with new content every day, your social media can become a portfolio of your best works. That is why it is important to post regularly on Instagram. Moreover, most potential clients will usually follow your account regularly to check if your photography meets their requirements. That is why updating your feed regularly will also allow them to make a decision whether to hire you or not. If you cannot post every day, it is important to post at least thrice every week. That way you can let your audience know that you are active and potential clients can trust you for their wedding photography. 3. Use Engaging Hashtags Instagram allows its users to use hashtags for engaging their target audiences. The hashtag you will use can act as search terms. A great way to mark your images as searchable for particular words or phrases is to tag them with diverse, relatable hashtags. When tagging, it is essential to think about your location, wedding photography specialty, equipment and related aspect of your photographs. For example, if you are a wedding photographer located in Toronto and you have a natural light photo you want to post, you can use #WeddingPhotographer #LosAngelesPhotographer #WeddingPhotographyCalifornia #NaturalLightPhotography, etc. hashtags on your post. It is possible to use 30 hashtags per post. 4. Connect with Your Target Audiences Instagram can be the medium you can connect to your target audiences. Generally. brides are the target audience for a wedding photographer. The best way to know your target audience is to search them manually and learn about where they live, what are their interests what attracts them online etc information and act accordingly. In addition, you also need to be engaged with your mirror customers by like, comments. It is wise to give special attention to those who are already connected with local vendors. 5. Collaborate with Other Professionals Within Your Niche Another wise step you can take is connecting with other professionals of wedding photography to get in the good books of clients who are looking for wedding photography. When you regularly tag, like, comment and engage with wedding planners, florists, caterers, wedding makeup artists, and other peoples on the field, you will create a mutual relationship to allow you to refer clients as well as connections who may recommend you. Moreover, other vendors are always looking to create better works by collaborating with peoples on the same field so that they can attract the same people as you. This way you can build relationships with other professionals and improve your chances of getting more clients. So, these were the top tips to grow your business using Instagram. Be professional with your social activity and be helpful to people who are following you. It is a great way to become more popular. The popularity of your Instagram account has the potential to grow your business unbelievably.
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