The Role Of A Crowdfunding Campaign Manager |
Posted: January 11, 2018 |
The advent of online crowdfunding has been a game changer for the fundraising industry not just in the West, but in the Indian subcontinent too. Changes in giving behavior and the ways in which individuals and non profit organizations solicit help with funds have been brought about by the reality of fundraising making a radical shift to digital spaces. Crowdfunding is growing increasingly popular, for medical, personal, creative and social causes, but fact remains that the process operates very differently in first-world nations, where there is an established culture of giving, and in developing countries, where charity and philanthropy are not yet values as deeply ingrained in people’s minds.
Crowdfunding platforms operating in India have found an effective method of assisting both campaigners and donors, helping the former to run a crowdfunding campaign with expertise and the latter to get access to projects that need funding, to donate digitally, and to come back as a recurring donor to give to other campaigns on the platform. Since crowdfunding has not gone DIY in India yet, the campaign manager’s role is crucial in determining campaign success. The difference between a not-so-successful campaign and one that surpasses its target could mean, on occasion, that a good campaign manager with advanced public relations skills was responsible for the difference.
At India’s leading crowdfunding platforms like Impact Guru, campaign managers are kept busy answering as many 100 calls per day, in addition to text messages to guide the movement of a campaign. It is the campaign manager who appraises a fundraiser story and suggests improvements to it. They stay in touch with people who are suffering grave illness, or have a sick child or parent or spouse to look after, and encourage them to share their fundraiser on social media at the right times on the right days. They help draft emails and text messages to let the campaigner ask for help without dispensing with dignity or self esteem.
The best campaign managers facilitate the development of strong relationships of trust between campaigners and donors. They are able to build campaigner credibility and exhort donors to give to a project they are managing, because they point out glaring need in visible ways. They essentially bring people closer.
Without good campaign managers, the Indian crowdfunding industry would never have reached its present place, where coordinated giving and receiving is finally beginning to make a difference in the lives of those who suffer.
|
||||||||||||||
|