Branding: Why It's More Important Than Ever |
Posted: August 13, 2020 |
Branding: Why It’s More Important Than Ever Can you name these companies just by looking at their logos? brand logos These simplistic and iconic logos are prime examples of powerful and effective branding. Not only is each logo immediately recognizable, but they also portray a feeling, story, and memory. Branding is one of the most crucial aspects of any business, small or large, B2C or B2B. To understand the importance of branding, you must first understand what branding actually is. So, What is Branding?There are countless, drawn-out, and downright daunting definitions of branding out there. Simply put, your brand is the way consumers perceive your company or product. It is the face, personality, and core values of your business. The entire customer experience. It’s everything, really. Previously, branding was defined as a company name, tagline, symbol or design, that distinguishes one company, product, or service from another. Today, branding is much more complex, making it more important than ever.Why is Branding So Important?Marketing and Branding affect how someone perceives your company as a whole, your effectiveness to drive in new business, and overall brand awareness.As a business owner, you may be thinking to yourself “I just do not have the time to put effort towards my branding every day”. However, a strong brand could mean the difference between gaining a loyal customer for life and losing one to a competitor. Research suggests that approximately 50% of consumers indicate that they consider becoming more loyal to a brand during their first purchase. Whether you are a start-up CPG company looking to stand out amongst established CPG brands, or a long-standing service company looking to increase leads, your first impression to consumers is paramount. From a distinctive, eye-catching logo, to the user experience on your website, to your social media posts and digital campaigns, to the interactions experienced with your staff, consumers are taking note and choosing their purchasing decisions accordingly. Why is Branding More Important Than Ever?Now that you understand what branding is and why it’s important; It’s necessary to understand the ever-evolving advertising industry and how your brand needs to evolve to keep up.Your business shouldn’t only be recognized by just a logo, color scheme, or a catchy tagline. Consumers, more than ever, want to feel a part of the content they are engaging with. They want to be exposed to organic and authentic content that tells a story they believe in. This makes the personal touch of branding much more relevant an imperative in today’s marketing efforts. The list of channels and platforms of which consumers can be exposed to a product or service is growing every day. Today’s marketing opportunities are much more extensive than they were five, ten, twenty years ago. Here is a run-down of some of the top platforms and channels today:
Once you have your marketing plan in place, it is imperative to keep your branding consistent over multiple channels. This is where many companies make mistakes. Consistency is key. It is what will, in time, teach your audience that this is a brand they want to pursue; a brand they can rely on and trust. The redundancy will help users remember you over your competitors. As more and more businesses are moving into the digital realm, it is essential to hone in on your own brand. Monitor how your brand is being perceived on new channels and how new audiences are reacting to your brand over time. This will ensure your brand evolves with industry changes and will stand out amongst the rest. Building Your Brand: Key Elements to ConsiderThe fundamentals of building a brand are simple. No one knows our company and why you do what you do, like you. Follow these key steps while building your brand and you will have a strong online presence that resonates with your audience.
Looking for a Branding agency? Call us https://www.coolnerdsmarketing.com/agency-contact/
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