How Movie Theaters can Benefit from the Advances in Mobile Technology |
Posted: October 12, 2016 |
Mobile technology is continually developing at a fast speed. Movie theaters that take advantage of the opportunities this brings can acquire an aggressive edge and increase their earnings by maximizing their market reach and boosting engagement.
The improvements in mobile technology have produced many opportunities for theater and film producers to communicate with moviegoers through tech savvy marketing efforts. Customers spend a good deal of time on their mobile gadgets. This includes watching movies online and browsing movie-related information. It’s no wonder that interacting with moviegoers via mobile devices has steadily attained good results.
Filmmakers and theater owners have recognized the potential of mobile technology to reach their target market and broadcast messages directly to their phones. Gone are the days when cellphones were limited to sending text messages and low-quality images. As mobile phones have become more advanced, theaters use text-messaging based tools to increase their ticket sales. Film promoters can leverage the interactive features of mobile phones to entice moviegoers to engage with their ads. One way to increase engagement is to add QR codes that customers can scan to get access to exclusive movie merchandise. Text codes can be included in movie posters and trailers to encourage customers to opt-in to receive movie updates and special offers. Theaters are also using SMS services to boost ticket sales by giving customers convenient options to order tickets from their mobile phones. Aside from tickets, moviegoers can also order soda and popcorn in advance. Through text messaging services, theaters can target customers by location and create relevant promotions that can greatly enhance the customer experience. For instance, theaters can promote the restaurants and concession stands near the movie house. By partnering with other businesses in the area, movie theaters can increase their reach and create more ways to interact with moviegoers.
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