top 5 tips for selling products on Instagram |
Posted: April 16, 2019 |
Selling your products on Instagram is easier than ever. With a few quick tips to get you started, you’ll stand out above the rest as a professional with a crisp, clean edge. From the quality of your posts to getting your product out there, these tips will brush up your aesthetic appeal and get you the attention your business needs. What kind of look and feel do you want your business to have?Once you have decided, try not to change it. Uniformity and repetition makes the customer rely on your brand, and changing it around down the road may throw them off. Product placement is significant, which should be considered before you start posting. When it comes to the images of your products, it is key to keep them sharp, clear, and true to the product. For a boost, the Instagram Layout app allows you to take multiple images and combine them into one image, where users can see your product at more than one angle. Image is everything when it comes to online sales.
A picture may be worth a thousand words, but the descriptions of your product are important too. Clearly stating what you are selling, but also try to grab their attention with your pitch. Use emoji’s if relevant, as well as known and popular hashtags or even a hashtag brand creation of your own. On Instagram, the Search and Explore feature can be used to find the topmost hashtags which you can add to your social selling campaign. If you made a hashtag of your own, check in daily to see who’s been using it and make them feel special by using their best photos or videos. Resources
Selling ToolsA great way to make purchasing easy for your customers is to use a selling tool like Have2Have. It specifically for Instagram, which adds a link next to your bio that customers can shop from. It’s a better alternative to linking them to a website or the Bitly link, which can be troublesome to users. With the link created by this tool, a page is created with the same appearance as your Instagram page, where followers can click on the link and purchase your products. Shopify and WooCommerce can be used to look at which of your products are selling, so you can promote those particular products to get sales increased. By partnering with Instagram influencers, awareness of your brand can expand to new customers. With Captiv8, these connections are made easier through discovery and management in the marketplace. Building a communityBuilding a community is also important, as it creates a following for your product. You can do this by adding users in your demographic, who will more than likely follow you back. The use of the geo-tagging feature for your company so that you can find prospective customers in your area and follow them. Connect your Instagram to other social media outlets and vice versa. With a great image, sales savvy, and proper community building, your business on Instagram is sure to be a success.
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