Zombie emails are infamous for ruining the reputation of your email marketing campaign. If a company seeks to begin an email communication with their customers, then they must be well aware of what exactly zombie emails are and how they could affect the campaign. So basically, Zombie emails are like ordinary emails with a valid syntax and domain name, but even then, they are either inactive or just do not exist. Such emails may cause you to have a high bounce rate or open rate, and end up spoiling the marketing campaign entirely. The main issue with zombie emails is that they are detected only when communication is sent to them, and by this time, it’s already too late, and your campaign may already be in the process of receiving a high bounce rate.
Causes of having Zombie email
The most common reason of having several zombie emails in your list is when the list is purchased from a poor quality service or database. In such lists, you can hardly tell which emails belong to legit users and which are completely inactive or irrelevant. Therefore, experts advice that even if email lists are purchased from anywhere, they should still undergo the email cleaning service just to avoid any foreseeable errors in your campaign. An email checker service helps to get rid of infamous mail addresses, ensuring that your campaign reaches the desired outcome. Not just this, but such email cleaning services also make sure that the sender reputation is maintained, without delivering any negative reports to ISP.
Detecting zombie emails:
Detecting and then removing zombie emails from your list is necessary to maintain a good ROI and reputation. There are several ways to reduce this issue so that your campaign runs smoothly and with ease.
- Several times, zombie emails are brought out due to opening a message that is loaded with virus. In this case, one should be vigilant and open the attachments on email with surety.
- Keeping an eye on the send rate of every sender is important too. This is a dull task, but if paid honest attention to, can easily minimize the risk of spoiling email campaigns by discovering the zombie email. To do so, one needs to check the send rate of the addresses and assess where the bounce rate is high.
- Emails that are received from legit users and active addresses should be part of the LDAP registry. If this is overlooked, then there are high chances of receiving an email that could be zombie email.
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