Promotion Tips |
Posted: January 3, 2019 |
Website Promotion TipsA new study shows how important it is to get a high position in Google's search results. The top results get an average click-through rate of 36.4%. The number of searches and the cost per click for a keyword also influence the clicks. What does this mean to your search engine optimization activities? What are the exact numbers?According to the study, the web pages on position one get a click-through rate (CTR) of 36.4%. Position 2 gets a CTR of 12.5%. The CTR's for position 3-10 are 9.5%, 7.9%, 6.1%, 4.1%, 3.8%, 3.0%, 2.2%. The top results get as many clicks as results 2-5 combined: Surprisingly, position 11 gets slightly more clicks than position 10. That's probably because position 11 is the top result on page 2. The cost per click for AdWords ads and the CTR are related According to the study, keywords that have a high cost per click (CPC) on Google AdWords(with help of google play store optimization) have a lower CTR for the organic results. The first organic result for a keyword with a high CPC gets less than 20% of the clicks. The first result for keywords with a low CPC gets more than 30% of the clicks. The search volume also influence the click-through rates According to the study, keywords with many searches get a higher CTR for position one (32% for popular keywords versus 25% for long tail keywords). Long tail terms keywords have a better overall CTR on page one (9% average CTR for long tail keywords versus 4.6% average CTR for popular keywords). What does this mean for your search engine optimization campaigns?These numbers have several implications for your SEO campaigns:
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