How You Can Achieve a Successful Influencer Marketing on Instagram |
Posted: January 14, 2018 |
Since the beginning of time, the decisions or actions that people take have always been influenced. Whether it is communication style, language or even etiquette, these behavioral patterns are always influenced by our rather influential predecessors. This is evident in raising a child as well. A child would definitely speak the language that the parents speak and in that sense, we can agree that the parents in this analogy have influenced the child's language choice. This analogy is expandable to just about anything in life – and influencer marketing is not an exception. So let’s talk about Influencer marketing Think of influencer marketing as an advanced but subtle method of advertising. The influencer is not yelling “Buy this product!” but they are subconsciously asking you to buy the product. With influencer marketing, a brand or business does not appeal to the conscious mind of the potential buyer but with a subtle approach, they captivate the subconscious mind effectively. When a brand uses influencer marketing to send a message, the said product becomes “an offer you cannot refuse”. For instance, young women are more likely to buy a certain brand of jeans or even a full outfit ensemble because a celebrity they admire wore the same brand. Thanks to the advent of social media platforms such as Facebook, Twitter, and Instagram, influencer marketing has become the single fastest growing method for appealing to new and existing customers and this trend would not be phased out anytime soon. Why use Instagram instead of Facebook or Twitter for Influencer Marketing? As previously stated in this article, humans would naturally gravitate towards making the same buying decisions that people who influence them would make. Brands who leverage on Influencer Marketing via Instagram can easily reach out to these consumers in a results-oriented method by harnessing the power of the Instagram influencer with emphasis on a niche-specific influencer. Facebook and Twitter are built for sharing information while Instagram, on the other hand, is better modelled for sharing experience, with pictures – and this mode of engaging the audience is more personable than Facebook or Twitter. Statistically, Instagram boasts of more than 50 times the engagement rate on Facebook which simply means this platform is a honeypot of consumer influencing waiting for your brand or business to harness. Now that you understand what the Instagram community promises your brand and business, do you just sell your product to everyone on the platform? No. In fact, don’t even sell your product at all. Have an influencer sell that product! And here are simple ways to get the highest ROI by leveraging on the potentials of Instagram Influencer Marketing. Targeted Audience Although most times your product does this for you, albeit on a much larger scale. But still, you would have to carve out a target market. For example, if your product is makeup, your automatic target group would be women – this is because women use makeup far more than men do. But it is still not enough or even effective to target every woman on the face of the earth with your marketing. You should even go beyond using factors like age, gender, race or even income to carve out your target group. Hinge on what people are interested in and passionate about rather than on where they come from, how much they earn or how old they are – because interests transcend the divides of race or ethnicity. So you would be inadvertently doing yourself a great disservice if you ruled out women from a certain age group with your marketing. Instagram is perfect for this because people follow accounts that reflect their interests. Find a Niche-specific Influencer Now that you have mapped out a target audience, find the influencer who they follow. This means if your target is single ladies between the ages of 16 to 40, find an account whose major following stems from people who fall into your target group. You should also keep in mind that not just any influencer will be effective, you have to find the one that's in your niche. If you have a cosmetic line, then you should consider working with people in the beauty niche. This could vary between makeup artists, hair stylists, or just about any influencer who sells beauty and fashion. Moreover, you can use social media marketplace places such as Socialtradia in order to buy Instagram accounts in your business niche. Hence you can have access to number of followers who has interest in your business field andstart your social media marketing from that point.
Sell Right Influencers know how best to engage their followers. It could be by just putting up a photo of them using or wearing the said product. Or just putting up a photo of the said product, or even going live with it. Work with the influencer you have chosen and find out the best technique to use in presenting your product. Mass marketing is becoming ineffective. The best way to market your product efficiently is to device a more personal approach. Influencer marketing helps you do just that.
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