How digital marketing is fuelling the Automobile Industry. |
Posted: December 10, 2019 |
Owning a home or buying a first car has a sense of huge achievement in itself. The rate of buying comfortable vehicles or changing cars is exponentially increasing every year. The automobile industry is going under dramatic and uncanny changes for past few years and getting connected with upcoming technologies to enhance the user experience. With the CAGR with 15%, the Indian automotive sector worth $74 billion and by the year 2026 it will be having a turnover of $300 billion, according to the Society of Indian Automotive Manufacturers (SIAM).(Source-ForbesIndia) And talking about the digital marketing industry, there is no industry on the face of the earth that is not intact with digital marketing. Digital marketing not only expands the selling figures but it helps with brand endorsement and with brand awareness in the market. Integrating the two largest industries i.e., the Automobile industry & Digital Marketing industry together will help both the industries in the co-existence way, helping one another to grow in a respective manner. How Digital Marketing Industry can Change the Automobile Industry:The digital marketing industry has widened its horizon to such a good extent with the help of all the technologies and the algorithms which work in the favor of the user. The user-based algorithms and the personalized experience that the digital platform provides which unlocks the potential customers for a certain brand. Your brand’s personality and individualism are reflected through the generic ads and through the strategies that you make for it. Moreover, digital marketing helped to enhance customer awareness and it works to understand all the factors taken into consideration about the choices and most recent views of the customers. Digital marketing is mostly working on the post-sale journey of the product, even in the case of automobiles. The automobile industry has begun to understand the value of brand loyalty and its benefits too. Also, the positive shift between the customers for the automobile industry due to digitalization. The digital era has been already entered into the Automobile industry. There are different domains working under the Automobile industry, such as safety engineering, sophisticated engineering, automobile purchasing, and automobile maintenance are incepting the digitalization. This result in embedding technologies like IoT into the automobiles, and many more we can expect in the coming years. The benefits of using Digital Marketing in the Automobile Industry.1. Online reputation management is been enhanced due to digital marketing as it supports managing the virtual reputation of the brand. The recent study shows that more than 80% of the customers buy the vehicles by the recommendations and the reviews that they read online rather than buying it with personal choice. Online platforms help people know about your brand and new launches and overall your brand's performance. Therefore no brand can risk bad reviews on any online platforms. And this is one of the things comes under maintaining the online reputation. 2. To help and increase the brand value and loyalty within customers; engagement of customers on your social media platforms will do a great help. When people see your brand posts on a continuous basis, they will remember your brand and will be more inclined towards it, which will result in them choosing your automobile brand than going for others. 3. The outcomes of your brand campaigns or the result of it are easy to measure with the help of the Digital Marketing tools. These online platforms enable people to make comment on posts and share them with other people and discuss the brand and the product as well, unlike the flyers and TV commercials and other off-line platforms. 4. With improved technologies, digital marketing helps in analyzing customer behavior, industry trends, performance tracking, extending the scope for the improvement and the most important thing is customer satisfaction can be analyzed and then the brand can plan future campaigns with respect considering all these points. 5. The online presence of your brand also helps you to identify the potential influencer to endorse your brand and get your brand more fandom on social media. You can recognize the influencer on social media on the basis of their popularity on social media, and their followers on social media. You can select the most suitable social media influencer by matching your target audience to his/her followers. Also, this is been the observation that the audience from Facebook and YouTube are more dragged to the brands for the purchase by following certain influencers. And to add to this, there are digital marketing agencies that will help you to get a good social/ digital presence and strategies for brand endorsement.
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