First Time Marketing Your Business via Mobile? Four Major Points to Consider |
Posted: July 24, 2017 |
First Time Marketing Your Business via Mobile? Four Major Points to ConsiderTo say that mobile marketing has exploded would perhaps be the understatement of the decade. More money than ever is being spent via smartphones and social media; meanwhile, mobile device usage has far surpassed that of traditional desktop computers. Whether you’re running an ecommerce store or simply trying to market your traditional product or service, reaching mobile clients and customers absolutely must be a matter of “when” and not “if.” That said, effective mobile marketing requires special attention to detail and doesn’t allow you to make many assumptions about your audience. Consider the following four must-do’s for mobile marketing and how they might impact your business and its bottom line. Know When to Hire HelpSimply put, reaching clients and customers on-the-go requires a certain degree of technical know-how. While there are plenty of tasks you can complete yourself in pursuit of more mobile business, sometimes you just plain need to hire some extra hands in order to reach your goals. For example, consider seeking experts when it comes to…
Make Your Copy CountIt’s crucial to make every word count when you’re writing your sales letters, calls-to-action and content headlines. Think about it: you’re competing against so many other marketing messages and content that you’ll only get lost in the shuffle if you don’t craft your copy to stand out. From psychological marketing triggers to bold typeface and colors, anything you can do to make your messages stand out at a glance is a major plus. Spy on Your CompetitionIf your competitors are sleeping on mobile optimization, it may a prime opportunity for you to overtake them. Spend some time running your own UX test on your competitors’ sites via mobile to see whether or not they’re taking the time to optimize their own business. I For example, do they have responsive design? Do they have an app? If not, you might have a unique selling proposition that helps you stand out from the pack. Rethink Your EmailsEmail marketing is particularly important for mobile users as more emails are opened via smartphones than any other type of device. As such, you need to especially pay close attention to how you optimize your mobile emails. As a rule of thumb, avoid emails that are too image-intensive and may therefore take a long time to load. Try to make your messages as simple and scroll-friendly as possible, funneling your readers from Point A to Point B. Remember: oftentimes “less is more” when it comes to mobile marketing. Don’t leave your mobile clients and customers out in the cold. Instead, capitalize on the booming mobile marketplace and consider these tips as cornerstones of your marketing strategy going forward.
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