5 Clever Ways to Promote Your Artwork on the Internet |
Posted: November 12, 2019 |
If you're selling something nowadays, do you really think you can get away with doing purely word-of-mouth? There's nothing wrong if you do, but you're not going to sell as much as you should if that's all you rely on. And in the field of creating art and selling it, you have millions of people competing to sell artwork, on and off the internet. We live in a challenging marketplace where artists like you strive to thrive and at the same time, cut back on marketing budgets. Because we all know how expensive a lot of them can be. But you shouldn't worry too much about it. Because as you already know, the internet is a massive place, interconnected by networks of people. You just need to know how, exactly, you can sell art to waiting patrons. 5 Smart Ways to Market Art OnlineWhen I said ‘clever ways’ in the title of this post, I mean, ‘Free!’ Yes, some things can still come free of money-charge. That includes your artwork marketing tactics on the internet. The payment is your time and effort dedicated to your marketing. There’s no shortage of networks that will have your artwork. You just need to know what to look for, and where to post to get the most out of your marketing efforts. As we’ve implied, these methods will cost you some time. But if you take the following approaches seriously, they can be fun, exciting, and most of all, income-generating. Not to mention the fact that you’ll get a lot of popularity if you do it right. #1 Create a social media profileThis is by far one of the most common and obvious methods to accomplish successful marketing nowadays. Joining social media networks do wonders for independent artists looking to make a life out of the art they do. Social media sites aren't just for artists who dabble on digital art. They're for everybody. It serves as the perfect vessel to introduce your work and sell your art. But most of all, it's the best way to introduce yourself to hundreds of interested audiences. Plus, social media sites are one of the quickest ways to build brand recognition. Strong brand identities are essential and priceless. They communicate credibility to your prospective customers, peers, and business associates. It's not a fad either. Social media has changed the rules of the marketplace. You not only join a network of other artists. But you also get the opportunity to receive fast feedback on your latest projects, get inspiration, sell, and even direct thousands of viewers and visitors to your blog. #2 Start on your own blogAnd speaking of blog, on the last point. You need one. What do sites like Enjoy Canvas and Saatchi Art have in common? They both have blog sections. As an artist with a personal blog, it's another promotional asset for you to sell art and offer customer service at the same time. Beside social media, there's no better place to connect with a potential customer than on your own blog. Perhaps while you're reading this, you already have your own website with information about your art, prices, and contact info. But you have to think about the part where no one's visiting your website because they don't know about it. This is where social media can help. Your social media is the place to talk about you. Start your blog with your patrons as the center of attention. #3 Join online forumsEver heard of forums the likes of Reddit? Of course you have. But it's not the only one. There are dozens of art-related forums out there. And becoming an active member in an online community dedicated entirely to your niche will open positive results. Just a quick search on Google will reveal tons of Q&A sites and forums -- Quora and Reddit perhaps in the lead. Here, you can showcase your expertise. And once again, direct people to your blog. #4 Comment on other artists' blogsMaking friends is far better than making a long list of enemies. Commenting on other blogs within your own art niche, or even blogs you greatly enjoy is a great way to build your network. It all leads back to more visitors going to your personal store/blog. #5 Upload some videosYouTube ranks #2 for most-visited search engine, right after Google. You can start a YouTube channel. But if you don't want to, then you don't have to. Just know, however, that videos do really well when you post them on popular platforms like YouTube, Instagram, and Snapchat. Human beings are visual creatures. And these days, a great deal of people enjoy videos and think it's a great way of sharing online content. They're also a nice break from posting texts and writing blogs. Be a Savvy Artist and Internet MarketerWho says you can’t be both? Create excellent art that wows your target buyers, and then market your art on the internet like a pro; all at the price of time. Try out some of these five tactics and see what works for you.
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