4 Tips for Assembling a Quality Marketing Team |
Posted: August 22, 2019 |
Whether you run a digital marketing agency, or you’re simply moving your marketing efforts in house, great marketing is the result of a team endeavor. Indeed, there’s a diverse number of activities related to marketing and advertising. In order to help your business achieve the best results possible, here are four tips for building a marketing team from scratch: Create Detailed Job ListingsCopywriting requires a very different skill set to marketing analysis. Yet, despite the fact that marketing efforts are distinct from each other, companies sometimes list openings in their marketing department under terms like “marketing coordinator” or “marketing specialist.” These terms are very broad, and while vague listings may help a business owner generate some interest in the position, it won’t help them find an ideal candidate for a specific job. Look for Skills –– Not Just ExperienceExperience comes at a premium. If you want to hire a professional with at least five years of marketing experience, then you’re going to have to pay a high salary to get them. Often, though, businesses can find talented individuals who possess the skills needed to perform marketing work, even if they've never worked in a marketing capacity before. English majors, data analysts, customer-service reps –– these groups of people represent great potential for marketing recruiters. Identify a Marketing StrategyWhat type of marketing strategy you wish to implement should influence your choice of staff members. On the other hand, if you want to take a more analytical approach with your marketing efforts, hiring people with mathematical and economics backgrounds probably makes the most sense. Hire Good People At the end of the day, it’s almost always more important to hire a good person than someone with an impressive CV. As such, people with excellent collaboration skills and who are empathetic tend to thrive in these roles.
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