Attorney blogs can be really helpful in drawing potential client’s attention and winning the trust factor, eventually turning them to your office when they are looking to hire an attorney. But what should the attorney blogs be about? If you are looking at winning people’s trust and establishing your image, then it would be wise to know what kind of content would appeal to people most. At the same time, every blog post also needs to maintain its uniqueness. Following are a few ways to keep getting new ideas for content: -
- 1. Answer what is asked everyday: - How conscious are you about the questions asked to by your clients and potential clients, day in and day out? Of course, you have been answering them, but have you considered the possibility that the frequently asked questions might give you the insight you require? The questions asked most often represent common perceptions and queries in the minds of clients, which means it is likely that similar thoughts are in the minds of potential clients too. Watch them carefully and you would find new ideas for new content.
- 2. Sign up for relevant news alerts: - There are several news alert service providers available online, including news alert service from Google. If you choose the area of your legal specialization carefully and create relevant news alerts using more than one news alert service provider, you would always be able to get the updates in the relevant field. This is a great way of keeping yourself updated with whereabouts of relevant current affairs. The current affairs on their own would provide you with guidance regarding new ideas for fresh content for your legal blog post. And the content being derived from fresh news would ensure optimum attention from potential clients.
- 3. Opt for news aggregators: - As an extension of the previous point, you could also opt for news aggregator services. News aggregators are websites that pull relevant news from various websites to collate in one place. While there are some who debate the moral authenticity of the service, the truth is the service does exist and it is pretty useful! Again, Google news is an example of the service, and there is a whole list of options available such as Alltop.com, Blogengage.com and so on. Utilize these services to get a list of relevant news regarding your area of legal specialization, relevant cases and reports that are published, all at one go. This would be seriously helpful to find unique ideas for new content.
- 4. Track important keyword related activities: -You could also utilize other methods to find relevant activities, events and news. Look for social bookmarking to track activities around keywords that are relevant to your field of work. There are options like this available with Digg, Reddit and a more service providers. As people would publish posts and items where they have used a tag with one of your chosen keywords, you would receive the same post. This would give you real time idea about what is happening around. If you are proactive enough, you can post new blog posts on unique topics before anyone else does.
- Watch your competitor: - It would always do good to keep a tab on your competitor activities. You can always observe what kind of news or activity gives them major traffic and pick up correlated content ideas to publish your own blog post. In fact, there are several online tools to help you track your competitors. Some examples would be SocialMention, Topsy, Marketing Grader, Competitive Research & Keyword Research Gadget and so on.
So whether you specialize in personal injury related cases or any other field of legal cases, it is always wise to publish attorney blogs with fresh and enticing content to draw in more clients.
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