Landing Page Tips - How to Generate More Leads Using Your Business Website? |
Posted: February 20, 2017 |
Business owners invest a lot of time, money, and resources for drawing in traffic to their websites. But what they often forget and overlook is conversion. If you aim to convert the website visitors into your clients, focus first on conversions and the most efficient thing for that to achieve is by creating productive landing pages. Landing page simply is the page on which a visitor arrives by clicking on campaign link which can come from emails, ads, emails, or social media channels. Rather than creating a web page specially built for the campaign, marketers direct the visitors to an already created website page or the homepage. Landing pages are an essential and inevitable element of a successful marketing game plan. Landing pages are the core of your lead generation endeavors and the reason why every campaign you run must have its custom landing page and not an obscure webpage or homepage. Landing page significantly influences the lead generation of your business, and another thing to look for is that they must be visually engaging. Scroll below to know the landing page tips which you need to employ to generate more leads. Minimalist Design Be specific with your landing page goal - Yes goal! Whether you create it for a product purchase, or a newsletter sign-up page or your service subscription page, the landing page must focus on one purpose, which every page attribute should follow it. Avoid using navigation blocks, and other web page links. Adopt whitespace as it will help in grabbing more visitor attention to the action you want them to perform. Effective Call to Action Buttons with bright colors are more attractive and productive than using text to clicks for links, and the clearer and shorter the text on them, the greater click you’ll get. Direct visitors specifically what you want them to perform, it can be - "BUY NOW," "GET STARTED" or "SIGN UP FOR ALERTS," etc. Keep it short and clear, and focus on the call to action purpose. Featured Advantages Analyze and find out what exclusive you should provide which your competitors don’t so that a visitor converts. At this stage, just not let your customers know how amazing you are at providing products and services, but it's an excellent way to win their hearts too. Attractive Visuals Don't overdo and flood the landing page with visual elements to make them appealing. A delightful and one with an appropriate image, the visual experience of a client testimonial, or video describing the product or process can improve your overall efforts. User-friendly Never attempt to collect excess information about a new user or customer with the landing page. Like with an email subscription page, ask only for emails. More the fields you keep on the page, higher are the chances customers drop the process. Every step of conversion must be clear and swift and end up in few pages. Web Page Flow Elements Ensure that the landing page looks like the source for the channel they came. Like in case they came from an advertisement - image or video, ensure that the landing page and the advert relates. Treat the ad and landing page unified while employing into your conversion strategy. Mobile Responsive Design Users are rapidly shifting to mobile for any of their work on the web, like for shopping, social media, cab services and several more. So they even might be using smartphones or tablets too for accessing your landing page, and you have to be all prepared. If your visitors don’t get a good user experience on mobiles, they’ll leave your website, and the overall conversion process will stop there. Be Thankful to Your Visitors Once a user finishes the conversion action, make sure you thank them, and for this, there are many reasons. Primarily, they’ll come to know that the process is done and if any next step exists. Second, they’ll know you value them. You can also provide social button links on the "Thank you" page so that clients can spread your business across the social networks. The wrap-up Landing pages are for conversions and good ones enhance the count. When you optimize your landing page, your conversion rate amazingly increase. Higher are your business leads the more ROI possibilities you have. Ankur Purohit is working with Baymediasoft – a renowned best App development company USA that emphasizes the website designing and development services. With Six years of experience working in the field of development and digital marketing, he has technical as well as marketing skills to deliver valuable web solutions
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