Epsilon to Acquire Aspen Marketing Services
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The Epsilon component of Alliance Data Systems said Monday it had agreed to acquire Aspen advertising Services, the largest privately held marketing services agency in the United States, for 345 million.Epsilon could be the industry's top marketing services firm, with a wide selection of info, multi channel marketing solutions which leverage consumer insight into help brands deepen their connections with clients. Services include strategic consulting, acquisition and client database technologies, dedication direction, proprietary data, predictive modeling and a complete selection of digital and direct agency solutions, including creative, interactive web designing, email deployment, search engine optimisation and direct mail output. Moreover, Epsilon is the world's largest permission-based email marketer.Under the details of the brand new multiyear agreement, Aspen Marketing Services will offer strategic, creative and CRM services to the JLR International Aftersales Division, which focuses on continuing owner relationships after initial vehicle purchase. Aspen Marketing Services is a leading worldwide marketing services agency with offices and tools throughout the globe. A branch of Epsilon, Aspen assembles longterm relationships with clients, most which can be in the Fortune 100. Clients benefit from Aspen's comprehensive portfolio of in-house marketing and advertising skills, such as direct marketing, digital marketing, experiential and event promotion, online and offline recommendations, Hispanic promotion and advanced analytics. The company provides integrated marketing services with special expertise in helping the automotive and telecommunications businesses. Aspen Marketing Services blends strategic planning, public associations, and new promotion, in addition to event and lead marketing, to deliver clients in a broad range of industries unified marketing for greater results. Its digital advertising capacities utilize web site designing, email marketing, database processing, and internet loyalty promoting services.tyTwist allows organizations to advertise directly to readers within a certain geographical market through email whilst receiving real-time tracking on open and clickthrough rates. "We are thrilled to partner with a best-of-breed firm like Aspen Marketing Services, a company that is always focused on providing their customers with the utmost value," said Ken Schwartz, CEO of CityTwist. "We truly believe that this effective yet affordable marketing technology will continue to change the way advertising is done. Besides its ease of use, our clients have seen major sales increases while lowering costs per acquisition." Aspen Marketing Services is an established pioneer in providing marketing bureau services, together with profound expertise and heritage in the telecommunications and automotive businesses. The new agency stage, in conjunction with Epsilon's existing agency offerings, will enhance Epsilon's core capacities and strengthen its competitive advantage.
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