How to Boost the Success of Your Flyer Distribution Campaign |
Posted: March 21, 2017 |
In the age of digital marketing, have you ever wondered why so many companies continue to stick to the tried and trusted method of flyer distribution? There are a few different reasons. First, flyers are an extremely simple and low-cost way to spread a message widely and rapidly. They are simple to design, cost very little to print in bulk, and can be distributed in a number of ways to get the word out to potential customers. Flyers are also incredibly versatile, and can be used effectively for everything from launching a business or promoting a special offer to raising awareness about a rally or a charity event. Image Source: Pexels The fact that we live in a time of online advertising – be it through email, social media, sponsored content, retargeted ads or banner advertising – can actually add to the impact of printed marketing materials like flyers, helping them stand apart from the crowded online space. But while these factors can all lend themselves to the success of your flyer distribution campaign, there are some things you can do to make this success a sure thing. Knowing Your MarketWhether you’re a florist or a fast food outlet, knowing your market will be the most important factor when it comes to promoting it successfully. You need to know who your customers are, what they want, what they need, and what appeals to them. This knowledge will form the basis for all marketing decisions, including the layout of your flyer, the information you include, and importantly, where you decide to distribute your flyers. It’s also important to clearly establish what you want to achieve with your flyer distribution so that you can make sure every marketing decision you make is staying true to that objective. Getting AttentionPeople receive a huge amount of printed marketing materials in their day-to-day lives, whether it’s in the mailbox or having a pamphlet pushed into their hands on the street. The design of your flyers will need to make certain your message is heard above the noise. Keep your message clear, concise and simple, and keep any decoration minimal and memorable. People need to be able to get the information they need fast – and that information needs to be instantly appealing to them. Making the Method Fit the MessageThe nicest-looking flyer in the world will fall flat if it’s given to the wrong person. Make sure you are handing your marketing materials out in places – and using flyer distribution methods – that will put them in the right hands. If you’re a Thai takeaway restaurant, for example, doing a mailbox drop for surrounding suburbs will ensure people have your contact details handy when they want delivery. But if you hand out your flyers on the street, they could become lost at the bottom of handbags – or simply go in the bin.
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