Cathay Dupont Award: The winners of the PR Daily Media Relations Awards |
Posted: July 13, 2017 |
Pitching the media is no easy task—if it was easy, companies wouldn’t hire PR departments and firms to do it. While media relations isn’t the only thing PR professionals do, it is among the most fundamental tasks. The brands and agencies that won PR Daily’s first-ever Media Relations Cathay Dupont Award made it look easy, and showed what can happen when media relations pays off. Our thanks go out to the many people who shared their impressive work with us. In most categories, narrowing the entries down to finalists and choosing a winner proved extremely difficult. Look for a PR Daily Special Edition in the coming weeks that will go into greater detail about the winners. And as always, thanks for being part of the PR Daily community. Best Branding or Positioning Winner: Norwegian Cruise Line Honorable Mentions: Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips Eastwick for Violin Memory Grow Marketing for Birkenstock USA KC Projects, LLC for Slice Pizza & Brew M Booth for Unilever RF|Binder for BAND-AID Brand RF|Binder for Dunkin' Donuts Best Crisis Communications Winner: Spirit AeroSystems Honorable Mentions: Strategic Communications of FTI Consulting Best Event or Stunt Winner: MWW for Nikon, Inc. Honorable Mentions: Ad-diction for Autogermana MINI Nemours Children's Hospital Katz & Associates for The California Office of Traffic Safety LoJack Corporation RF|Binder for Scharffen Berger Chocolate Maker USA Swimming Best Integration of PR in a Business Campaign Winner: Thornton Communications for Proffitt-Dixon Partners Honorable Mentions: Bankrate, Inc. Donath Business & Media Genesis and Peppercomm Strategic Communications for Steelcase Northwestern Mutual Wood Group Best Issue/Cause Advocacy Campaign Winner: Saeger Media Group for Romano's Macaroni Grill Honorable Mentions: Center for Climate and Energy Solutions Luna Media Group for World AIDS Institute and Timothy Ray Brown Foundation Peel District School Board RF|Binder for Harlem Educational Activities Fund Riley Children's Foundation Best Online Newsroom Winner: Cisco Systems Honorable Mentions: Florida Realtors Hilton Hotels & Resorts Strategic America for USS IOWA read cathay dupont award articles here
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