Growing up we were told that being an engineer or a doctor were the only respectable career choices. If you wanted to study art or creative sciences, you were advised to forget about it. However, here we are in 2019 and there is definitely more scope for the unconventional when compared to the mainstream careers.
With a high number of people pursuing engineering and medicine, the number of graduates filling the unemployment quota is growing year by year. There is no denying that these are in fact brilliant occupations to pursue, but the sad state of affairs is that unless you are exceedingly good at your work you are likely going to end up with a sub-par job in this sector.
But what are the alternative career choices that are coming up as the years go by? Well, one of the biggest areas is the digital marketing sector. With the advent of technology, the internet is an ever growing universe therefore there is no shortage of jobs available. You could be a SEO executive, web analyst, social media marketer or a graphic designer. Here’s why you should choose an uncommon career.
With the ever-increasing popularity and use of the Internet, businesses today have a vast opportunity to reach out to the world 24/7, influence people through various digital media, and earn revenue just a few clicks away. The prevailing need and trend of digitalising businesses has created a huge demand for professionals who are familiar with the art of digital marketing— people who have the knowledge and skills needed to use the power of the Internet creatively and to the fullest to attract the attention of customers, engage the audience and create sales.
Copywriting is a form of persuasive writing used to persuade customers and readers to take specific actions such as clicking on a link, buying an item, subscribing to a newsletter, etc. SEO or Search Engine Optimization requires the writer to create guest posts and article directories with quality content. The most important in SEO content is researching and knowing the keyword density.
A web developer is responsible for coding and programming Web sites and Web-based services behind the scenes. When it comes to social media marketing, it is basically created content that is tailored to meet specific needs of each social media platform as well as the brand you are marketing.
That being said, there are a lot more careers in this field that you could pursue. So don’t be afraid to deviate from the norm and make your own path. These are all new avenues that are waiting to be explored and careers that you can certainly carve your niche in.
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