A website is probably the most powerful digital asset of any business. But to leverage its power, it is important to support it with optimization services. Coming on to Drupal, well, it is one of the most sought-after CMS platforms in the present time. A majority of developers and business owners prefer to build their website on Drupal 8. But even the hired Drupal development services won’t give much benefit if it does not include optimization. In this digital world, you have to be present before the eyes of your target users all the time in order to increase your sales and boost revenue. And SEO is the only option that can help you spread your business wings far and wide. Therefore, we have created this guide to the top SEO tactics that could help you improve the digital presence of your website.
Firstly, there are some basic SEO considerations that we would like to remind you of in order to rock Drupal 8 SEO. These are:
Content As they say “Content is King”, an effective SEO heavily relies on good content. Hence, it is important to create good quality content with relevant keywords in it. Highly-quality content not only improves your credibility in the eyes of users but also ensures good ranking in search engines.
Site Speed Whether it’s to make your customer stick to your website to improve search engine rankings, your website speed plays a pivotal role. In simple words, the faster your website speed is, the better your search engine rankings will be. This basically works on the concept where search engines want to provide customers with the best results as soon as possible.
Mobile-Friendly Another basic yet important thing to consider for Drupal 8 SEO is that your website must be mobile-friendly. As a business owner or developer, it is important to ensure that websites must look great on screens of all sizes.
Backlinks Backlinks are basically links that are provided by other websites that lead readers to your website. This is an important way to improve your search rankings. Hence, you must aim to get relevant and useful backlinks from websites of high domain authority.
Drupal 8 SEO Modules Since we’re talking about Drupal development services and Drupal 8 SEO, well, you cannot succeed in making your website rank high without the knowledge of the best Drupal SEO modules. So, let’s talk about it! Here are some top Drupal 8 SEO modules:
Metatag - It automatically provides your structured meta tags. Sitemap - This module provides an overview of your website to your visitors. It also displays the RSS feed for blogs. Google Analytics - It provides the ability to site admins to configure Google Analytics in Drupal easily. Pathauto - This module helps save time to build a URL path manually. SEO Checklist - It allows you to run a check for your website for proper search engine optimization. With this module, guesswork gets eliminated by making a functional to-do list of tasks and modules. Redirect - This module provides an easy interface to site admins to create 301 redirects on your Drupal website. Easy Breadcrumb - It helps you to extract the breadcrumb’s segments and its links using the current page’s title and current URL path.
Drupal 8 SEO Tactics You Must Keep Into Consideration
Make URLs Search Engine Friendly URL structure plays an important factor in any SEO checklist. Search engines give a lot of importance to the use of user-friendly URLs. There is a simple reason behind it - a clean URL is more readable and also provides a clear picture of what the page is all about.
Include Top-Ranking Keywords In Your Content The optimization of your website heavily relies on the content and the keywords used in it. And if you want to make your website SEO friendly, then your focus should be on the keyword strategy. Now, this requires a lot of research. You can use different keywords tools to find out high-ranking keywords to include in your website content.
Keep Drupal Updated Since Drupal is a CMS platform, it is managed by a huge community of developers. As a result of that, the platform is incorporated with new features and functionalities to keep the potential security risk to its minimum. With such high security, the chances of ranking higher increases as search engines list those websites on top that pose minimal risk of cyberattacks.
Make Your Website Mobile Friendly Since a major chunk of users visits a website through their smartphones, it becomes important to have a mobile-friendly website design that looks great on screens of all sizes. Also, search engines promote websites with a mobile-friendly interface for users.
SEO for Drupal is a continuous process. The more you invest time in it, the better is the visibility. But, you can also choose to skip all the tussle by considering the professional SEO services. We at Auxesis Infotech offer exceptional SEO services to our clients. Just to let you know, we are a noted digital agency offering all sorts of digital services; SEO being the chief expertise. Connect with us to know more about us!
|