Leveraging Social Media to Gain Consumer Insight |
Posted: August 19, 2019 |
Social Media has become the new territory for exploration, fishing and brand interaction. When introducing your concept or product its hard to stay abreast without diving into the many opportunities in terms of exposure, provided by these thriving medias. MRI recommends using social media tools when venturing into a business and creating awareness about what you sell. Though not a definitive strategy, social media promotion, advertisement and brand creation strategies have been the manna for many looking to find their footing in their industry. Some stories of overnight success involve riveting instances of artful social media use. MRI’s devised solutions include managing the current tide riding on the social media wave. Its also presents analysis on the type of media which could be of maximum benefit to businesses. Social media has become a sacrosanct space for fans who double up as buyers. Since its also a space for individual expression, their association with a brand becomes a matter of passion, belief and values. These representations define the ethos of our generation that are increasingly finding their heroes in influencers rather than movie actors and sports personalities. More than 90% of social media frequenters follow brands religiously and close to 70% of them are likely to recommend it to others. Their following is also more devout and ardent due to the personal nature of the interaction. Market research companies often rely on social media research as an instrument in assessing the buying mindset of their audience. Research analysis, however based on social media studies, should be well founded and relevant. This could be hard to achieve at times but not entirely impossible. MRI considers social media an important part of brand building. Analytical reports at MRI, offer a very defined study accrued from formal and well examined understanding and feedback techniques. The market research firm adjudges the appropriate platforms for research, develops engagement with the audience, strives for immediate feedback by directing the audience/ users and leverages these to get a roadmap to the growth of the product. Social media is faster than other methods of accumulating data. A study suggests almost all users log in to their accounts and platform daily, and sometimes multiple times in a day, this exponentially increases the visibility of the brand as an emerging entity. Another wisdom that can be derived from social media, as per MRI is that people are extremely opinionated about what they want here. They are vocal about products that really adds to enhancing the product or service as we get the feedback directly from the horse’s mouth. There is a no holds barred which is afforded by a certain level of anonymity and independence to the users. Market Research can use these platforms for qualitative analysis based on likes and followings, that have been crucial representatives of consumer preferences. This can really showcase your brands opinion. A lot of brands follow the interaction with their product, monitoring what is changing their opinions. Social media can also be used effectively by market research companies, in introducing polls, opinion podiums, inviting channelized comments from the users according to MRI. Whether it is Facebook, snapchat Instagram or others, there is no limit to how these mediums can be used to gain knowledge and grow your business. Market research strategies target a niche audience through, polls, contests, social listening, brand mentions and the more crusading call to action to get the user, your potential consumer’s attention. MRI employs social media not only as of the its many potent research devices but also a strategy in augmenting businesses for its clients, with its formal revealing analysis. MRI is a Market Research firm that has come to be associated with accuracy and unparalleled intelligence. Experts at MRI beacon smart business decisions, that are a synthesis of global research acumen, market insights and leading an expertise of more than 50 fields. Their research analysis repository grows from strength to strength, encouraging though leadership and an infinite space for expanding knowledge.
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