How does a Search engine work?
In today's digitalized and advance era, Search Engines are known as Google Algorithms in simple term. So, here are the following headings where we are going to discuss about functions processed by search engines.
• Crawling - Web pages that are linked to a particular website can be fetched through it.
• Indexing - An index is a kind of database which is generally used by Google or related search engines. Indexing is a process that helps in find out recent web pages or websites presence on the search engines.
• Ranking- Millions of results found in the database when we search any keywords from a search engine. The position of any webpage searched from a search engine usually determines its ranking. Through SEO, we can get the higher result of any webpage searched in a search engine.
• On- Page SEO - Giving suitable titles and good keyword selection comes under this category. It is an essential component through which higher ranking of any web page can be achieved.
• Off Page SEO - Through it, we can increase the popularity of any website by directory submission and link exchange. It is also an essential component to develop any website and maximize its popularity.
Here, apart from On Page and Off Page SEO, Search Engine Optimization is generally classified in the two different aspects such as Internal SEO and External SEO
Internal links enables the reader to another page of any particular website. It is an important aspect for increasing the popularity of a particular website. While external links enables the user to a reputable on a different websites. Many companies often uses the blog post of other website as a source of their own blog in order to maximize the popularity of their own websites.
* Different types of On Page Techniques
1. Page Title: Page title is one of the most important aspect of any site. Each Pages of any website must contain suitable title and their related keywords.
2. Meta Description: When a particular page is listed of a website, related keywords must be included for the content which is being used within the search result.
3. Meta Tags: Just like Meta Description, Meta tags must be included with related keywords for each pages.
4. URL Structure: For each pages of any website relative URL must be included. Due to it, the website's popularity increases.
5. Optimizing Heading Tags : In order to make it easier for people to read, articles must be broken or written into smaller parts or sections. These parts or sections can be given heading like H1, H2. H3, H4.
6. Image SEO / Image Optimization: In order to make any site more attractive and popular, different related images must be applied to its related content.
* Off Page SEO Techniques
1. Creating suitable content: Good and suitable content is the backbone of any website. Suitable content is a proper way of generating suitable back links of any websites.
2. Social Media: In order to gain more popularity of any website, it must be linked to different social networking sites like Face book, Twitter etc.
3. Social Bookmarking Sites: To increase the high traffic of any webpage, a webpage must be bookmarked to different social networking sites.
4. Forum Submission: In order to make a connection with the community, one must participate in search forum related to his/her websites. In it, he/she has to answer people questions and give his/her opinion or suggestions.
5. Blog Directory Submission: To form a related and quality back inks of any particular website, Directory submission is an essential components. It usually takes time but often gives better results.
6. Question and Answer submission: In order to get high traffic on any particular website, question and answer website is very essential. Reply proper answer related to the business, firm etc questions from people ensures high traffic to the website.
Hence we can easily conclude that SEO is an essential component for making any business firm more developed.
http://vibbletechnology.com/
|