BEST PRACTICES WHEN MAKING CBD CLAIMS | High Risk Merchant Accounts & Payment Gateway Solutions - Dough |
Posted: September 4, 2020 |
With the rapid growth in CBD merchant accounts, banks are enforcing stricter policies when it comes to CBD health claims. As a general rule, it’s critical to avoid specific language and direct medical claims on your website. Following a few basic policies and adjusting the wording for CBD items on your website will help expedite your approval process and get your merchant account up and running fast. Bank Regulations For CBD MerchantsConsistent with FDA compliance regulations, banks, and payment gateway providers will be focusing on the following.
What Are Your Limits?The FDA is lenient when it comes to the discussion of clinical evidence regarding CBD, however, their goal is to produce top-level researched-based findings. As a result, they focus on reducing misinformation or claims that are not well-established according to their standards. You can state that CBD has the potential for certain health effects, but you cannot make the statement while endorsing your own products since the FDA has not evaluated your specific products for those health claims. Soft Claims for CBDRewriting product descriptions may change the semantics of your message, but even soft claims are being heavily regulated. If you adjust the language to make it less direct, banks may still reject your application. Words like “may”, “possibly”, and “potentially” reduce the potency of your claim, but are still outside the limits of what’s allowed. In general, claims come down to intent. If your intent is to enhance your product description, do not use any language related to medical benefits. Suggesting possible benefits and individual experiences conflates the facts and can persuade buyers into believing there is FDA approved evidence and research to support your claims. If your merchant provider disapproves of your word choice, it can delay the approval process or may get your application rejected completely. Avoid TestimonialsAlthough product reviews can be useful when buying new products, they are not allowed when they make health claims. If you have a testimonial section on your site, be sure to omit any mention of health-related commentary. Don’t List Diseases Or ConditionsA bank will reject your application if you are making claims that your CBD product helps relieve, cure, or improve specific illnesses or conditions. The list of these claims is vast and ranges from ADD and Anxiety to PTSD or Psoriasis. There are countless ailments that individuals have claimed CBD has helped them with, but they cannot be present on your site or in product descriptions. CBD Website RequirementsIn order to validate the buyer journey on your website, banks will test out buying a product. If your site is not fully operational or, if there are pages missing in the purchasing sequence, then you’ll need to finish building the website.
Farm Bill and Delta-9One of the most common responses we receive is in regard to the Delta-9 stipulation in the Farm Bill. To state it clearly, the Delta-9 does not matter when applying for a merchant account. You must show through valid COAs that your product contains less than 0.3% THC dry weight. If not, banks will reject your account. Moreover, the type of THC is irrelevant (THC, THCA, THCV). This rule is one banks are most strict with, so be sure to provide proper documentation within the designated ranges, and you will be fine. Changing or omitting health claims and following website and product requirements will help you get your CBD company processing payments fast. For CBD High Risk Merchant Account Contact Us!
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