The 3 P's of Facebook Marketing: How to Market With Facebook |
Posted: November 29, 2018 |
Facebook is greatly loved by modern businesses that have discovered its dynamic potentials in drawing huge traffic to their business sites to boost sales and profits. This popular social media networking site enjoys millions of followers and users. Hence, it is not surprising to have facebook businesses drooling over Facebook for advertising to promote their wares freely. The three Ps of Facebook marketing can direct the success of an online business cost effectively; they are Posting, Promotion and Paid advertising. Facebook advertising There is a myriad of advertising options with Facebook. It is easy to set up a personal profile page for free and post or promote any item on its platform. Some promotion approaches may need a payment while posting is free. Free Facebook advertising is executed through a personal page profile with the posting of product or service information. Followers can be secured by the business if consumers like the postings and participate in various exciting offerings rendered by the business. This includes online contests, freebies and promotional discounts. Securing many 'Likes' on a Facebook page is a great form of advertising on this platform and the Internet. Top search engines take a keener interest on pages that garner a high number of 'Likes'. A higher number of 'Likes' spreads the popularity of the Facebook business/page quickly and further to gain a stronger market presence and popularity in the industry. It also builds up a list of potential leads to support the business. Facebook advertising is about promoting the business through interesting and exciting posts. A post can be an online contest, free information that is relevant and useful to the followers or a giveaway that would thrill recipients. Facebook offers a promo feature that offers a wide arrange of costs to promote the business in various forms. The promo costs range between $5 and $20 for one day of promotion depending on the number of fans a page has now and later. The advertising posting appears in all fans' news feeds positioned at the top for clearer visibility. Every business event or sales promotion can be effectively promoted this way. Paid advertisements are another potential form of reaching the masses if there is a healthy budget. An attractive image with a catchy headline to target the right audience can be posted to their Facebook news feed section. The advertising campaign runs as long as the budget is not exhausted. The wise business owner or marketer would attempt to synergize the 3P's of Facebook marketing for a cohesive and cost-effective marketing campaign that would boost the business branding, market presence and bottom line. Great gains can be secured with the 3P's of Facebook marketing. Accurate statistics can be collated through Facebook posting, promoting and paid advertising. A special Facebook feature known as Insights can be accessed if the Facebook business/page can achieve at least 30 fans or 'Likes'. Facebook Insights offer statistics on Likes and Unlike with analysis of each posting. This is helpful in determining the preferences of the Facebook audience to plan better marketing strategies or campaigns.
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